Online Marketing - Publications - Faculty & Research

01 Jun 2005
News

New Magazine Makes Its Mark

Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details

Keywords: Roger Thompson; Bookmarks; News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information

Profile

Evelyne White

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

Keywords: Technology; Services

01 Sep 2015
News

The Business of Love

thinking,” Kang said to laughter. “It’s another online dating site.” But VC firms have shown a great deal of interest—almost $150 million worth since early 2010—in the revitalized online dating sector, which... View Details

Keywords: April White

01 Jun 2016
News

Case Study: On the Table

Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia Design is a Mexico-based online furniture... View Details

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,... View Details

Keywords: Margie Kelley

Web

Buy Now, Pay Later: Research Links - Visual Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

01 Dec 2017
News

Yoga Inc.

also helped lengthen and restore his tight, overworked muscles, and it became part of his workout regimen. During his time at YogaWorks, he is credited with boosting the company’s market position and launching its View Details

Keywords: Deborah Halber

Web

Vinalhaven: The Downtown Project | Information Technology

future? The multimedia case was produced in partnership with Professor Rick Ruback for the EC Course Market Perspectives. Vinalhaven: The Downtown Project was honored with a 2024 Gold Telly Award in the Education & Discovery category and... View Details

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information

Web

HarvardKey for Alumni | Baker Library

Help Center HarvardKey for Alumni I'm an HBS alumni. What's a HarvardKey and how to I get one? HarvardKey is Harvard University's online user credential, which gives you access to university-wide alumni resources in addition to the... View Details

Web

Faculty | Information Technology

Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS My Requests Information Security Marketing & Communications Templates O365 SharePoint OneDrive O365 Teams Personal Devices Printing Travel Information... View Details

08 Jul 2014
First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online... View Details

Keywords: Carmen Nobel

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create advertisements for companies of all... View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Dec 2013
News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details

Keywords: Arts, Entertainment

01 Mar 2008
News

A World of Information at Your Fingertips

The next time you need to do Career Planning or business research, Baker Library can help. With the click of a mouse, its eBaker online service delivers a trove of brand-name resources at little or no cost to HBS alumni. Career planning... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Oct 1999
News

HBS Alumni Association Board of Directors: President's Report

In addition, committees are formed to develop programs that respond to specific issues of concern to alumni. This year, the committees will be structured around the following topics. Online Services for Alumni In an effort to refine the... View Details

01 Jun 2014
News

Case Study: A Souped-Up Strategy