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Publications

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  • All HBS Web  (1,985)
    • People  (3)
    • News  (441)
    • Research  (1,233)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (644)

Show Results For

  • All HBS Web  (1,985)
    • People  (3)
    • News  (441)
    • Research  (1,233)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (644)
← Page 72 of 1,985 Results →
  • 01 Jun 2009
  • News

Career Services Steps Up Alumni Support

workshop series offered guidance on developing a new career vision, marketing oneself in an increasingly competitive environment, and mastering job search tactics to navigate market conditions. (Videos of... View Details
Keywords: Margie Kelley; Educational Support Services; Educational Services
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
  • 15 Jun 2021
  • News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
Keywords: politics; communication; voting; demographics
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
Keywords: by John A. Quelch; Health
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

performance of hotels versus Airbnb, the researchers used hotel data from STR, which tracks more than 161,000 hotels, as well as proprietary data provided by Airbnb, creating "the perfect setup to study market competition between new... View Details
Keywords: by Dina Gerdeman; Travel
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

In her case study, Sucher chronicles the shockingly fast-paced creation of Wingspanbank and highlights many of the issues that online banks must consider: how to partner with vendors, develop products, View Details
Keywords: by Susan Young
  • 01 Feb 2000
  • News

Financial Services 24/7

faster and at the customer's convenience. In her case study, Sucher chronicles the shockingly fast-paced creation of Wingspanbank and highlights many of the issues that online banks must consider: how to partner with vendors, develop... View Details
Keywords: Susan Young
  • 08 Apr 2014
  • First Look

First Look: April 8

http://ssrn.com/abstract=2414478 Information and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We examine online affiliate View Details
Keywords: Sean Silverthorne
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

noted, Cordero started GradSave, an online college savings registry that makes it possible for family and friends to contribute directly to a child's 529 plan or savings account. Parents can send digital reminders of the account's... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 01 Jun 2004
  • News

Cyberposium: Pros and Cons of Outsourcing

said. The outsourcing market is estimated at 11 percent of IT — or about $150 billion globally. India is acknowledged to be the largest offshore destination, but a great deal of IT business is outsourced to off-site domestic workers as... View Details
Keywords: cyberposium; cost; Corporate Services
  • 01 Dec 1997
  • News

1997 Placement Data Reflect January Cohort's Success

and September cohorts would fare differently in the job market after graduation, since the January cohort proceeded straight through the MBA Program without the traditional summer work experience. Placement statistics for the Class of... View Details
  • 01 Jun 2016
  • News

Up by the Roots

division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng market had to turn around.” +... View Details
Keywords: Francis Storrs
  • Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,... View Details
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

understand why some of the other top firms in the business, such as KKR and Apollo, have been tapping the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own... View Details
Keywords: Martha Lagace
  • 24 Apr 2014
  • News

Providing lessons in financial literacy

very excited for her vision,” Wood says of Morrison. “I thought, given my background, I could come in and make a difference.” Wood, who previously ran traditional and online businesses for Bertelsmann and Pearson Education before... View Details
  • 01 Oct 1999
  • News

New Chairman Updates Development in MBA Program

technology, as well. Among many examples, entering students can now prepare for HBS online, as well as find their schedules, courses, and assignments online once they arrive. Prospective students can access admissions information and... View Details
  • 01 Sep 2020
  • News

Road Work

restaurants in the Los Angeles area. But after 25 years, the business went bust, and she relocated the family to her native Mexico when the Salas brothers were 12 years old. It’s a fitting origin story for Camino Financial, an online... View Details
Keywords: banking; LatinX; small businesses; COVID-19; Finance
  • 01 Jun 2020
  • News

Lesson Plans

Bulletin’s coverage of the path ahead for education, health care, management, and the hotel and restaurant industries. Return to June Bulletin Last summer, HBS Online asked the market research firm City... View Details
Keywords: Jen Mele
  • 01 Mar 2019
  • News

The One That Got Away

online food delivery business based in Denmark. This was our conclusion: “Just Eat seems to only work in Denmark, where business is profitable. Its other half-dozen markets are burning cash. It already has... View Details
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

algorithms to analyze radiology scans, applying quantitative analytics to marketing movies, and analyzing sales data from an online flash retail site to develop a better pricing model. The teaching and... View Details
Keywords: Susan Young
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