Media Businesses - Publications - Faculty & Research

01 Oct 2013
News

Banking on Africa's Future

advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas stations, commercial fuels,... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

with Azure, acquiring LinkedIn in social media and Activision/Blizzard in gaming, and investing in OpenAI to gain control of ChatGPT. Equally important, he transformed the Microsoft culture from an arrogant bureaucracy into an empowered... View Details

Keywords: by Bill George

Robert L. Johnson

firm to be traded on the New York Stock Exchange. With the capital infusion from the public offering, Johnson expanded his business operations – moving into film production, publishing, and new programming. By the end of the nineties, BET... View Details

Keywords: Entertainment & Broadcast Media

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

paper was written by Nikhil Naik, a Prize Fellow at Harvard University; Scott Duke Kominers, the Harvard Business School MBA Class of 1960 Associate Professor; Edward L. Glaeser, the Fred and Eleanor Glimp Professor of Economics at... View Details

Keywords: by Michael Blanding; Real Estate

Profile

Benjamin Story

"Summer Analytics was great. I loved it." Eventually, Ben intends to return to southern California for "something in media and entertainment," which is the focus of his internship search as well. "I don't want to... View Details

01 Dec 2007
News

A Call to Innovation

“wicked problems” will throw off an enormous amount of social and economic value, such as the start of new businesses and advances in fundamental research. The bottom line, says Kao, is that innovation pays. He points to the work of Nobel... View Details

Keywords: Sean Silverthorne; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information; Management

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

Citation

Purchase

Web

A Marketing Revolution - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

01 Apr 1998
News

Going For The Summit

CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details

Keywords: Caroline Chauncey

10 Feb 2022
Blog Post

African American Student Union Spotlight on HBCUs

about their experiences before and during the MBA program. Jourdan Henry (MBA 2023) Where is your hometown? Spring Valley, New York. Which HBCU did you attend? Howard University. What was your pre-MBA industry and role? Media and... View Details

01 Jun 2011
News

Mr. Start-Up

could stray from an assignment to write market assessments and instead create a start-up business plan. “The professor was Walt Salmon, and fortunately he was all for it,” recalls Cassidy, who eventually made good on the plan to launch... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

30 Oct 2018
News

Paths of Victory

Reflecting HBS’s standing as the top school for entrepreneurs (according to the most-recent PitchBook rankings), the annual HBS New Venture Competition has helped Harvard Business School students and alumni launch dozens of new... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

Profile

Lisa Cousins

time at the school. It was incredible to hear about their transformational experiences at HBS – the eye-opening new perspectives they gained, amazing new friends they made, and unbelievable interactions with academic and business leaders... View Details

Keywords: Entertainment / Media; Entertainment / Media

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

business for China," Greyser says. It achieved mixed results. When first awarded the Games, the country promised improvements in human rights and media access, on which it largely failed to deliver. On the... View Details

Keywords: by Michael Blanding; Sports; Advertising

26 Apr 2011
News

Do You See What I See?

In the second-year elective The Moral Leader, students read and discuss a wide selection of literary sources, confronting complex moral challenges and developing the analytical skills and judgment that will be required of them as business... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

turning to marketing partners. Harvard Business School professors Gail J. McGovern and John Quelch documented the trend in an article in the March issue of Harvard Business Review. One reason behind the... View Details

Keywords: by Poping Lin

25 Apr 2014
News

Taking up the issue of climate change

As chairman of Walt Disney Studios, Alan Horn (MBA 1971) is in the business of creating magical worlds that captivate audiences. He also is passionate about the real-world issue of climate change and its impact on future generations.... View Details

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

advertising boost may be less than expected. Instead of long-term preset media advertising buys, many companies are planning short-term promotional bursts that they can activate as late as July and August if all appears to be in place for... View Details

Keywords: by John Quelch; Sports

Profile

Ari Medoff

Ari Medoff's business career began in films, while he was an undergraduate at Duke. "I was CFlix.com's first employee," he says. Founded by a Duke student several years ahead of Ari, CFlix was a video View Details

Publications