Media - Publications - Faculty & Research

12 Jun 2012
First Look

First Look: June 12

questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details

Keywords: Sean Silverthorne

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

media products, there's the perception that all things digital should be less expensive, or free. So I think this most recent skirmish has resulted in a truce at most." "The odd thing is that no one is really focusing on the... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

22 Dec 2009
First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social View Details

Keywords: Martha Lagace

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy and leadership. His most recent research focuses on CEO... View Details

Keywords: by Jim Aisner; Auto; Employment

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details

Keywords: by Manda Salls

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

with one another.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: glebchik] Related Reading: When Negotiating a Price, Never Bid with a Round Number Deconstructing... View Details

Keywords: by Kristen Senz

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

stimulative enough—and they were worried about their reelection prospects. Now you've got a world capital market that is acutely sensitive about what the Fed does. One thing underreported in the media is that when the Fed flooded the US... View Details

Keywords: by Jim Aisner

13 May 2019
Research & Ideas

The Unexpected Way Whistleblowers Reduce Government Fraud

some temporary changes and then using the information to do a deeper dive into the accusations. Then, only if there is enough merit, does the government make dramatic changes to its contracting volume,” Heese says. About the Author Kristen Senz is a writer and social... View Details

Keywords: by Kristen Senz; Service; Construction

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

agencies can improve—even offices of motor vehicle registration. The challenge is that public agencies serve two types of customers: clients and taxpayers. This is similar to media companies serving consumers and advertisers. The needs of... View Details

Keywords: by Sean Silverthorne

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details

Keywords: by Jim Aisner

16 Jul 2014
HBS Case

Marketing Obamacare

family-oriented. Strategy: Advertise in Spanish-language media to inform people how to sign up. Stoic Skeptics (20%): Older, often single people who doubted the success of healthcare reform. Strategy: Promote "Healthy Chats"... View Details

Keywords: by Michael Blanding; Health

03 Jul 2012
First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies... View Details

Keywords: Sean Silverthorne

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

record labels are increasingly experimenting with DRM-less music sales, p2p is superior in this respect. In contrast, metadata (data about data—the indexing data contained in media files such as artist or album name) is superior on... View Details

Keywords: by Sean Silverthorne; Music

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

safety in popular media increased nearly three-fold in a five-year period beginning in 2013. The presence of psychological safety, according to a number of research projects, favorably affects things such as employee engagement, employee... View Details

Keywords: by James Heskett

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that can undermine a company’s... View Details

Keywords: by Michael Blanding

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

the inner city will require a commitment not only by the government, but also by the private sector, a five-member panel, moderated by Randal Pinkett of the MIT Media Laboratory, told HBS students and alumni. And once the inner city is... View Details

Keywords: by Dina Gerdeman

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details

Keywords: by Kristen Senz; Retail

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

about the Women’s Soccer team. The story generated national headlines and thrust gender issues, and the University, into the media spotlight. In the following months, the breadth of this type of practice was revealed; the “scouting... View Details