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  • All HBS Web  (10,201)
    • People  (28)
    • News  (2,543)
    • Research  (5,818)
    • Events  (71)
    • Multimedia  (101)
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  • 17 May 2022
  • News

Delivering a Personalized Shopping Experience with AI

  • Research Summary

Negotiation Complexity

By: Michael A. Wheeler
Michael Wheeler's research focuses on negotiation as a dynamic process, one in which the capacity to learn and adapt is essential. Even in seemingly simple cases, people's interests, options, and relationships can change significantly. As a result, effective... View Details
  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
  • October 2023 (Revised July 2025)
  • Case

Thermo Fisher Scientific: Foray into Contract Research

By: Satish Tadikonda, William Marks and Kevin Emancipator
After publicly declaring that they would not enter the contract research organization (CRO) business in 2017, Thermo Fisher purchased Pharmaceutical Product Development (PPD), one of the biggest players in the CRO space, in 2021. Much had changed in the intervening... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Corporate Strategy; Organizational Change and Adaptation; Biotechnology Industry
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Tadikonda, Satish, William Marks, and Kevin Emancipator. "Thermo Fisher Scientific: Foray into Contract Research." Harvard Business School Case 824-073, October 2023. (Revised July 2025.)
  • 21 Jun 2011
  • News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

  • Research Summary

Overview

Gregor Schubert's research focuses mainly on the economics of uncertainty. He investigates the impact of changes in the risk environment on the behavior of workers, firms, voters and policymakers. View Details
  • April 2021
  • Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
  • August 2014
  • Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
  • August 1998 (Revised June 2013)
  • Case

Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act

By: Joseph B. Lassiter III and Michael J. Roberts
Summarizes the business plan for a concept restaurant focused on late evening dessert service as well as its subsequent rollout plan. View Details
Keywords: Business Strategy; Planning; Business Plan; Outcome or Result; Service Operations; Experience and Expertise; Service Industry; Food and Beverage Industry
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Lassiter, Joseph B., III, and Michael J. Roberts. "Business Plan for Room For Dessert: Adding Unique Ingredients to Life's Balancing Act." Harvard Business School Case 899-008, August 1998. (Revised June 2013.)
  • May 1993 (Revised October 1995)
  • Case

Connor Formed Metal Products

By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information... View Details
Keywords: Private Ownership; Organizational Structure; Production; Change; Governance Controls; Information Technology; Manufacturing Industry
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Applegate, Lynda M., Donna B. Stoddard, and Melinda Conrad. "Connor Formed Metal Products." Harvard Business School Case 193-003, May 1993. (Revised October 1995.)
  • February 2002 (Revised April 2002)
  • Case

Chengwei Ventures and the hdt* Investment

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details
Keywords: Venture Capital; Mergers and Acquisitions; Customer Relationship Management; Sovereign Finance; Management Analysis, Tools, and Techniques; Entrepreneurship; Internet and the Web; Applications and Software; Markets; Business Model; Financial Services Industry; China
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Chengwei Ventures and the hdt* Investment." Harvard Business School Case 802-089, February 2002. (Revised April 2002.)
  • April 2018
  • Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes
Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details
Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry
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Cespedes, Frank. "InsideSales.com (A) and (B)." Harvard Business School Teaching Note 818-122, April 2018.
  • April 2005 (Revised June 2006)
  • Case

Evergreen Investments: Mobile CRM (A)

Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data... View Details
Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry
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McAfee, Andrew P. "Evergreen Investments: Mobile CRM (A)." Harvard Business School Case 605-057, April 2005. (Revised June 2006.)

    Emily R. McComb

    Emily McComb is a Senior Lecturer in the Finance Unit at HBS, teaching "Finance 2" in the required curriculum of the MBA program, as well as a co-leader of the HBS Impact Investment Fund in the elective curriculum. Prior to joining the HBS faculty in 2017, Emily was... View Details

    Keywords: financial services; health care
    • February 2023
    • Supplement

    Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive

    By: Linda A. Hill and Lydia Begag
    norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC... View Details
    Keywords: Organizational Change and Adaptation; Organizational Design; Organizational Culture; Organizational Structure; Organizations; Leadership; Leadership Development; Leadership Style; Collaborative Innovation and Invention; Digital Transformation; Digital Strategy; Digital Platforms; Technology Adoption; Technological Innovation; Corporate Entrepreneurship; Business and Government Relations; Business Startups; Financial Services Industry; Technology Industry; Banking Industry; Information Technology Industry; Sweden; Europe; Singapore; London; United Arab Emirates; Dubai; Middle East; Athens; Greece
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    Hill, Linda A., and Lydia Begag. "Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive." Harvard Business School Supplement 423-066, February 2023.

      Krishna G. Palepu

      KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

      Keywords: accounting industry; banking; financial services; information technology industry; pharmaceuticals; retailing
      • August 2021 (Revised February 2024)
      • Case

      Data Science at the Warriors

      By: Iavor I. Bojinov and Michael Parzen
      The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details
      Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States
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      Bojinov, Iavor I., and Michael Parzen. "Data Science at the Warriors." Harvard Business School Case 622-048, August 2021. (Revised February 2024.)
      • 22 Jul 2015
      • News

      Name Your Price. Really.

      • 11 Sep 2020
      • Video

      James Mwangi

      James Mwangi, CEO of Kenya’s Equity Bank, which has one of the largest customer bases of any bank in Africa, argues that the lack of financial literacy posed a far bigger challenge to the bank in Kenya than problems of corruption. View Details
      • June 2011
      • Case

      Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

      By: Joseph L. Bower and Sonja Ellingson Hout
      Sam Palmisano explains the moves he made to transform IBM into a faster-growing, more profitable company focused on IT solutions to the problems of companies, cities, and nations. View Details
      Keywords: Change Management; Transformation; Growth and Development Strategy; Business or Company Management; Information Technology Industry
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      Bower, Joseph L., and Sonja Ellingson Hout. "Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1." Harvard Business School Multimedia/Video Case 311-701, June 2011.
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