media - Publications - Faculty & Research

05 Mar 2013
First Look

First Look: March 5

abstract available. Purchase this case:http://hbr.org/search/213051-PDF-ENG Kirkpatrick Corporation Hawkins, David F. Harvard Business School Case 113-070 No abstract available. Purchase this case:http://hbr.org/search/113070-PDF-ENG Social View Details

Keywords: Sean Silverthorne

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details

Keywords: Dina Gerdeman

12 Apr 2016
First Look

April 12, 2016

Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the View Details

Keywords: Sean Silverthorne

14 May 2013
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First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details

Keywords: Martha Lagace

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on all media and advertising, at... View Details

Keywords: by Sean Silverthorne

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

media networks produce. "I'm sure it's true that more people work with the data that Twitter generates than actually work for Twitter," Deighton says. "We use a tree metaphor [in the report]. If you look at a tree, you see... View Details

Keywords: by Dina Gerdeman; Publishing

23 Jul 2001
Research & Ideas

Looking for CEOs in All the Wrong Places

candidate and gives both sides the freedom to discontinue discussions without damaging their egos and reputations." Another risk directors face, he notes, is a potential decline in their firm's stock price based on their final choice. This often occurs when the... View Details

Keywords: by Peter K. Jacobs; Employment

26 Jan 2016
First Look

January 26, 2016

Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details

Keywords: Sean Silverthorne

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

08 Oct 2013
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First Look: October 8

player's talent and popularity in terms of performance in both Japan and the U.S. and his media exposure in Japan including endorsement contracts. In addition, if a MLB club signs a Japanese position star player and is based in a city... View Details

Keywords: Sean Silverthorne

18 Mar 2014
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First Look: March 18

Controlling for these effects and other determinants, we find that firms with lower residual ratings have relatively higher subsequent media allegations of corruption. They also report higher future sales growth and show a negative... View Details

Keywords: Sean Silverthorne

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

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29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details

Keywords: by Michael Blanding; Advertising; Sports

28 Aug 2012
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First Look: August 28

512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has... View Details

Keywords: Sean Silverthorne

24 Jul 2012
First Look

First Look: July 24

quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon... View Details

Keywords: Sean Silverthorne

06 Dec 2011
First Look

First Look: Dec. 6

grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous brand positioning.... View Details

Keywords: Sean Silverthorne