Publications

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December 1980 (Revised December 1984)
Case

Hudepohl Brewing Co.

By: Malcolm S. Salter

Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details

Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification

Program

Leading Professional Service Firms

Summary As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This... View Details

Keywords: Professional Services; Professional Services

2001
Other Unpublished Work

Clusters of Innovation Initiative: San Diego

By: Michael E. Porter

The study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the San Diego region overall, as well as detailed assessments of two representative clusters—biotechnology/pharmaceuticals and communications. The report... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Biotechnology Industry; Communications Industry; Pharmaceutical Industry; San Diego

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November 1988
Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright

Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details

Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

book of five years ago, Blue Ocean Strategy, to check my recollection of what the authors had to say about the role of the customer in fashioning a strategy that would enable an enterprise to escape from red, blood-strewn, competitive... View Details

Keywords: by Jim Heskett; Technology

2001
Other Unpublished Work

Clusters of Innovation Initiative: Wichita

By: Michael E. Porter

This study contains a conceptual framework for assessing the competitiveness of regional economies, an analysis of the Wichita region overall, as well as detailed assessments of two representative clusters—aerospace vehicles and defense and plastics. The report... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; Industrial Products Industry; Aerospace Industry; Kansas

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August 2022 (Revised March 2023)
Case

Pricing at Netflix: The Sequel

By: Elie Ofek and Amy Klopfenstein

This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details

Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

20 Dec 2016
First Look

December 20, 2016

Non-Repatriation of Foreign Cash Negatively Affect U.S. Firms’ Operations? Evidence from Product Market Competitiveness By: Alhusaini, Badryah, Rick Laux, Henock Louis, and Anywhere Sikochi Abstract—Cash... View Details

Keywords: Carmen Nobel

October 2000
Case

CDNow (A)

By: Stephen P. Bradley, Christina Akers and Howard Reitz

With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details

Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation

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May 2019 (Revised January 2020)
Case

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

By: Anita Elberse and Monica Cody

Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details

Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Media and Broadcasting Industry; Entertainment and Recreation Industry

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen to twenty years of... View Details

Keywords: by Martha Lagace

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

January 2003 (Revised July 2006)
Exercise

Travelexis.com Role for Robin Knight from TravelPlanner.com

By: Kathleen L. McGinn and Nicole Nasser

Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details

Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry

01 Mar 2016
First Look

March 1, 2016

market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space, increasing the level of View Details

Keywords: Sean Silverthorne

May 2019 (Revised July 2019)
Case

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo

Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details

Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry