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  • Research Summary

Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage

By: W. Earl Sasser

Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details

    Rebecca A. Karp

    Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

    • 03 Jun 2020
    • News

    Five Ethical Challenges During COVID-19 That Businesses Need to Meet

    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers... View Details
    Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

      Dutch Leonard

      Herman B. ("Dutch") Leonard is Eliot I. Snider and Family Professor of Business Administration at the Harvard Business School and the George F. Baker, Jr. Professor of Public Sector Management at Harvard University's John F. Kennedy School of Government. In... View Details

      Keywords: education industry; federal government; health care; nonprofit industry; state government
      • 18 Sep 2016
      • News

      Rush to Take Advantage of a Dull iPhone Started Samsung's Battery Crisis

      • March 2005 (Revised August 2007)
      • Case

      Brocade: Launching the Multiprotocol Router

      By: Elie Ofek and Mamoon Hamid
      Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details
      Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry
      Related
      • October 2019
      • Supplement

      Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement

      By: Boris Groysberg and Sarah L. Abbott
      Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues.... View Details
      Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems and Challenges; Human Capital; Growth and Development; Private Equity; Shipping Industry; Brazil
      Related
      • December 2003 (Revised May 2004)
      • Case

      Grove Street Advisors

      By: G. Felda Hardymon, Josh Lerner, Ann Leamon and Frank Angella
      Grove Street Advisors, a manager of customized private equity investment products, has been very successful in its first five years. To grow, the group must decide whether to target smaller organizations, revive its coinvestment efforts, or enter the highly competitive... View Details
      Keywords: Business Organization; Decision Choices and Conditions; Private Equity; Investment; Market Entry and Exit; Competitive Strategy
      Related
      • 2017
      • Chapter

      Marketing Models for the Customer-Centric Firm

      By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
      A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
      Keywords: Customer Value and Value Chain; Customer Focus and Relationships
      Related
      • November 2022
      • Technical Note

      National Security and Transnational Capitalism

      By: Meg Rithmire
      Though the relationship between national security and transnational commerce had long been interrogated and contested, the 2020s saw the escalation of concerns about insecurity and interdependence. These concerns manifested in a suite of institutional innovations and... View Details
      Keywords: Capitalism; National Security; Globalization
      Related
      • July 1993
      • Case

      Air Miles Canada

      By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
      Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
      Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada
      Related
      • October 2019 (Revised January 2020)
      • Case

      Dulcie Madden (A)—Growth or Exit?

      By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
      This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the... View Details
      Keywords: Entrepreneurial Management; Family; Family Conflicts; Founders' Agreements; Growth And Development; Hardware; VC; Scaling; Start-up; Female Ceo; Risk Assessment; Entrepreneurship; Growth Management; Equity; Cash Flow; Success; Failure; Acquisition; Business Model; Information Technology; Valuation; Family and Family Relationships; Information Infrastructure; Apparel and Accessories Industry; Technology Industry; United States
      Related
      • 22 Dec 2008
      • Research & Ideas

      10 Reasons to Design a Better Corporate Culture

      Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The Ownership Quotient, HBS... View Details
      Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
      • October 1994 (Revised March 1995)
      • Case

      Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

      The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details
      Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis
      Related
      • May 2007 (Revised April 2009)
      • Case

      Netflix

      By: Willy C. Shih, Stephen P. Kaufman and David Spinola
      Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
      Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
      Related
      • June 2008 (Revised July 2009)
      • Case

      COFCO Xinjiang Tunhe Co., Ltd.

      By: David E. Bell and Aldo Sesia
      In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and... View Details
      Keywords: Agribusiness; Customer Relationship Management; Rural Scope; Supply Chain Management; Performance Consistency; Safety; Agriculture and Agribusiness Industry; China
      Related
      • January 1989 (Revised February 1993)
      • Case

      Warner Cable (A)

      The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
      Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts
      Related
      • 12 Mar 2006
      • Research & Ideas

      New Research Explores Multi-Sided Markets

      School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men... View Details
      Keywords: by Sean Silverthorne; Technology
      • November 2000
      • Case

      beenz.com: Building "The Web's Currency" Into a Global Business

      Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details
      Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups
      Related