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April 2007 (Revised May 2007)
Case

John Mackey and Whole Foods Market

By: Nancy F. Koehn and Katherine Miller

Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the... View Details

Keywords: Leadership; Food; Entrepreneurship; Agribusiness; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

September 1989 (Revised December 1989)
Case

Beef Hormone Trade Dispute

By: Ray A. Goldberg

Keywords: Trade; Agribusiness; Food; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

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December 2020 (Revised May 2021)
Case

Riverstone

By: David E. Bell and Natalie Kindred

In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details

Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; China

August 1972 (Revised November 2002)
Case

Prelude Corporation

Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details

Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Food and Beverage Industry; Food and Beverage Industry

January 1971 (Revised May 1984)
Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details

Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Food and Beverage Industry; Food and Beverage Industry

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November 2024
Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère

Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details

Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Food and Beverage Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador

January 2024
Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details

February 1981 (Revised June 1993)
Case

Harris Seafoods, Inc.

By: William E. Fruhan Jr. and William A. Sahlman

Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details

Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Food and Beverage Industry; Food and Beverage Industry

February 2019 (Revised February 2020)
Case

Koita Foods

By: Lynda M. Applegate, Elie Ofek and Michael Norris

In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market. View Details

Keywords: Organic Milk; Mom Blog; Entrepreneurship; Cash Flow; Food; Growth Management; Investment; Social Marketing; Ownership Stake; Food and Beverage Industry; Food and Beverage Industry; United Arab Emirates; Dubai

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; France

December 2017
Case

Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table

By: Jose B. Alvarez, Maria Fernanda Miguel and Mariana Cal

Molino Cañuelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also owned a port... View Details

Keywords: Quality Management System; Food Industry; Molino Cañuelas; Argentina; Vertical Integration; Quality; Management Systems; Expansion; Global Range; Growth and Development Strategy; Agribusiness; Food and Beverage Industry; Food and Beverage Industry; Argentina

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

March 2017
Teaching Plan

The Maine Food Cluster Project

By: Karen Mills

The case introduces Craig Denekas, the head of the Libra Foundation, an unusual, private foundation based in Maine, which owns three locally based food companies. Denekas has initiated a project to explore how to grow the food sector in Maine, benefiting not only... View Details

Keywords: Maine; Clusters; Libra Foundation; Locally-based Companies; Food Industry; Development Economics; Industry Clusters; Food; Food and Beverage Industry; Food and Beverage Industry; Maine

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Food and Beverage Industry; Food and Beverage Industry; France

June 2013
Supplement

Parmalat Uruguay (A) & (B) (Video Supplement)

By: Jim Sharpe

This is the Video Supplement for Parmalat Uruguay (A) & (B) (HBS Cases #807103 and 807119). View Details

Keywords: Global Business; Turnaround; Distressed Debt; Bank Loans; Bank Debt; Search; Acquisitions; Cash Flow Analysis; Liquidation; Careers; Unions; Government And Business; Acquisition; Borrowing and Debt; Insolvency and Bankruptcy; Operations; Food and Beverage Industry; Food and Beverage Industry; Uruguay

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry

November 1999 (Revised December 1999)
Case

U.S. Government and Food Safety, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

Keywords: Business and Government Relations; Food; Safety; Food and Beverage Industry; Food and Beverage Industry; United States

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November 1997 (Revised May 1998)
Case

ASIMCO: The Alliance Brewing Group

ASIMCO is a direct investment fund with $350 million invested in 17 Chinese joint ventures in the brewing and auto components industries. The CEO must decide whether to invest in distribution to grow the brewing business or to invest in additional manufacturing joint... View Details

Keywords: Production; Distribution; Joint Ventures; Decision Making; Investment Funds; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; China

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1985
Chapter

Food Policy

By: James E. Austin

Keywords: Food; Policy; Government and Politics; Food and Beverage Industry; Food and Beverage Industry

September 1988 (Revised November 1988)
Case

American Rice: A Farmers Cooperative Goes Public

By: Ray A. Goldberg

Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry

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