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Show Results For
- All HBS Web
(2,754)
- People (3)
- News (545)
- Research (1,361)
- Events (12)
- Multimedia (244)
- Faculty Publications (1,067)
- Web
Women’s Leadership Summit - Alumni
connection to HBS. Came away inspired and energized.” — HBS Alumna (MBA 1996) “...Many other women’s conferences do a lot of cheerleading but not enough true empowerment and thought leadership.” — HBS Alumna (MBA 1995 Watch Video... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made the most sense. Brand Name... View Details
Keywords: by Carmen Nobel
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy Facebook post, or a parody... View Details
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details
Keywords: by Julia Austin
- 07 Mar 2023
- Blog Post
Deconstructing LEGO’s Decarbonization
essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Visit Date:... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
experience with 96 participants on a wall of video screens interacting with a faculty member in the Live Online Classroom studio. Because of its success, this virtual learning mode has replaced one of the on-campus modules, which shortens... View Details
Keywords: Jennifer Gillespie
- Web
The Caring Company
care crisis. The economics of care are misaligned in most companies. Employees don’t get the support they need for their caregiving responsibilities and employers pay the hidden costs, including turnover, rehiring, presenteeism, and absenteeism. Read the report.... View Details
- Web
Online Business Analytics Course | HBS Online
Line Forecasting Interpreting the Regression Output Performing Regression Analyses Forecasting Home Video Units Featured Exercises Identify the best fit line for a data set and interpret its equation through an analysis of housing data... View Details
- Research Summary
A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details
- 01 Dec 2023
- News
Engaging Students More Deeply
Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details
Keywords: April White
- 27 May 2014
- First Look
First Look: May 27
Sea (multi-media case) This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of... View Details
Keywords: Sean Silverthorne
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Video Game Industry; Video Game Industry; Video Game Industry; United States; California; North America; South America; Asia; Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- Web
Online Business Strategy Course | HBS Online
achieve outstanding financial performance. Stay active by engaging in a new activity every three to five minutes and applying your knowledge through group exercises. Description of silent animated video above: Learner completes an... View Details
- January 2020
- Case
A Tough Call: SEAL Team Leader in Kandahar (A)
By: George A. Riedel
The case, which is a disguised version of real events, is set in Kandahar, Afghanistan (2013) during the long running Afghan war. Lt. Paul Rickson, a Navy SEAL Platoon Commander, is leading a team of 30 U.S. and Afghan soldiers on a mission to clear hostile forces in... View Details
Keywords: War; Leadership; Risk and Uncertainty; Safety; Decision Choices and Conditions; Afghanistan
Riedel, George A. "A Tough Call: SEAL Team Leader in Kandahar (A)." Harvard Business School Case 320-001, January 2020.
- October 2014
- Case
Mothercare, 2014
By: John R. Wells and Galen Danskin
In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
and Windows and Intel’s strategic partnership/rivalry (Strategy). I try to read my cases in the iLab with a few classmates – we’ve built a strong community in this common space! 6:00 PM: I head back home to eat dinner and get on a video... View Details
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
Keywords: Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
reputations, the authors collected data from more than 850 beauty-and-lifestyle YouTube influencers. They evaluated more than 85,000 videos posted over a one-year period that began in 2019 and found that almost 6,000, or 7 percent, were... View Details
- 01 Mar 2024
- News
In My Humble Opinion: Role Model
One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details
- January–February 2024
- Article
Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments
By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh
Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details
Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement
Buell, Ryan W., Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan, and Rengaraj Venkatesh. "Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments." Manufacturing & Service Operations Management 26, no. 1 (January–February 2024): 154–166.