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November 2020
Case

Wilderness Safaris: Responses to the COVID-19 Crisis

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

This case is an epilogue to “Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa” (2-321-020), which ends with the emergence of the pandemic in March 2020. The final discussion area for that case can be “What should Wilderness Safari CEO Keith... View Details

Keywords: Communities; COVID-19; Ecotourism; Travel; Travel Industry; Conservation Planning; Reopening; Investor Relations; Project Strategy; Governance; Decision Making; Cash; Health Pandemics; Business and Shareholder Relations; Tourism Industry; Africa

October 2012 (Revised September 2013)
Case

Creating the First Public Law Firm: The IPO of Slater & Gordon Limited

By: Benjamin C. Esty and E. Scott Mayfield

Slater & Gordon (S&G), a midsized Australian law firm with a high-growth consolidation strategy, had an initial public offering (IPO) scheduled for May 2007. Due to a series of regulatory changes in Australia in recent years, the IPO provided an opportunity for S&G to... View Details

Keywords: IPO; Mergers ＆ Acquisitions; Law Firm; Value Drivers; Growth Strategy; Revenue Recognition; Roll-up; Consolidator; Initial Public Offering; Valuation; Consolidation; Mergers and Acquisitions; Financial Strategy; Growth Management; Corporate Governance; Business Strategy; Legal Services Industry; Financial Services Industry; Australia

March 24, 2014
Article

Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

By: James K. Sebenius

While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an... View Details

December 2011 (Revised June 2013)
Case

Bananas (A)

By: Eric Van den Steen

As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details

Keywords: Sustainable Competitive Advantage; Growth Strategy; Strategic Analysis; PVA; Culture As Commitment; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Competitive Strategy; Mergers and Acquisitions; Strategy; Corporate Strategy; Belgium

June 2012 (Revised August 2012)
Case

MF Global: Changing Stripes

By: Clayton Rose, Yasmin Dahya and Jenevieve Lee

Jon Corzine became the CEO of MF Global in March of 2010. Eighteen months later, and in the wake of a massive trade in European sovereign debt, the firm filed for bankruptcy, the 8th largest in U.S. history. As the firm failed it was discovered that over $1.6 billion... View Details

Keywords: Strategy; Leadership; Governance; Bankruptcy; Financial Firms; Financial Crisis; Brokerage; Asset Management; Sovereign Finance; Insolvency and Bankruptcy; Borrowing and Debt; Trade; Business Model

September 2012
Article

The Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence

By: David J. Collis, David Young and Michael Goold

Based on a six-country survey of nearly 250 multinationals (MNCs), this paper is the first empirical analysis to describe the size and composition of MNC headquarters and to account for differences among them. Findings are as follows: MNC corporate headquarters are... View Details

Keywords: Headquarters; Subsidiaries; Multinational Corporations; Organization Design; Administrative Heritage; International Strategy; Business Subsidiaries; Organizational Design; Multinational Firms and Management; Size; Business Headquarters; Global Strategy

March 2022 (Revised February 2023)
Case

Sunōmi Switchel: Time to Switch?

By: Lindsay N. Hyde, Shani Carter McKinney and Alexandra Horvitz

Nicole Blank has bootstrapped her functional beverage company, Sunōmi Switchel, to contracts with leading grocery retailers. She is now faced with a series of choices for if and how to continue to grow the business. View Details

Keywords: Startup; Start-up; Startup Management; Burnout; Entrepreneur; Entrepreneurial Journey; Bootstrap; Entrepreneurship; Growth and Development Strategy; Business Startups; Crisis Management; Financial Condition; Retail Industry; Food and Beverage Industry; District of Columbia

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

March 2014 (Revised February 2016)
Supplement

China Vanke (A-2)

By: Lynn S. Paine, John D. Macomber and Keith Chi-ho Wong

China Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built. View Details

Keywords: Real Estate; China; Green Building; Sustainable Development; Asset Management; Leadership; Urban Development; Growth and Development Strategy; Assets; Safety; Real Estate Industry; China

April 2017
Case

Yushan Bicycles: Learning to Ride Abroad

By: Christopher A. Bartlett and Paul S. Myers

Yushan Bicycles, one of Taiwan's leading bicycle manufacturers, is pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty... View Details

Keywords: Globalized Firms and Management; Growth and Development Strategy; Competitive Strategy; Conflict Management; Learning; Bicycle Industry; Taiwan; Australia

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

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November – December 1996
Article

What Is Strategy?

By: M. E. Porter

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details

Keywords: Strategy

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June 2005 (Revised March 2017)
Teaching Note

Siebel Systems: Organizing for the Customer

By: Robert Simons

Teaching Note to (103-014). The Siebel Systems case describes the unusual accountability and organizing choices made by managers of a successful, rapidly growing software development company. The case is set in 2002, but details the critical decisions made by founder... View Details

Keywords: Management Control Systems; Execution; Organization Design; Structure; Job Design; Diagnostic Control Systems; Customers; Strategy; Organizational Design

July 2012 (Revised February 2017)
Teaching Note

Dovernet

By: Robert Simons and Natalie Kindred

This is the teaching note for Dovernet (HBS No. 112-061) View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Performance Goals; Incentives; Strategy

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the... View Details

Keywords: by Dina Gerdeman

2016
Working Paper

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

By: Geoffrey Jones and Andrew Spadafora

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details

Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

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