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  • All HBS Web  (7,999)
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  • January 2016
  • Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
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Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
  • 12 PM – 1 PM EST, 17 Nov 2015
  • Webinars: Career

Is Entrepreneurship Right For You?

Are you considering pursuing an entrepreneurial career? Professor Tim Butler will share his latest research on the markers that differentiate entrepreneurs from non-entrepreneurs. Using the CareerLeader assessment tool, Professor Butler will demonstrate how your... View Details
  • 11 Jun 2025
  • Blog Post

Alumni Career Video | Nicole Ledoux (MBA 2008)

try { var kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_player_903895386", provider: { partnerId: 1423662, uiConfId: 56210002 } }); kalturaPlayer.loadMedia({entryId: '1_0j8xhz4r'}); } catch (e) { console.error(e.message) } Nicole Ledoux (MBA 2008) View Details
  • July 1997
  • Case

Graffs, The (A)

By: Carl S. Sloane and Gregory C. Rogers
Examines dual-career issues and conflicts between spouses' career objectives, personal values, and life structures. It does so by a in-depth examination of the lives and careers of a professional couple (a successful entrepreneur and a lawyer), choice points in their... View Details
Keywords: Work-Life Balance; Family and Family Relationships; Conflict Management
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Sloane, Carl S., and Gregory C. Rogers. "Graffs, The (A)." Harvard Business School Case 498-002, July 1997.
  • 11 Apr 2012
  • News

The New Science of Viral Ads

  • 06 Nov 2013
  • News

Connecting with venture capitalists – some advice

  • 25 Apr 2018
  • News

Satya Nadella takes leadership lessons from Nancy Koehn's book 'Forged in Crisis'

  • January 2021 (Revised May 2021)
  • Case

Delta Air Lines: Navigating the COVID-19 Storm

By: Ted Berk and Ryan Flamerich
This case examines Delta Air Lines’ response as demand for its services plummeted in the face of the COVID-19 pandemic, with a focus on the company’s funding needs and capital structure. Following a series of initial actions, the company’s cash “burn” had reduced from... View Details
Keywords: COVID-19; Health Pandemics; Financial Condition; Capital Structure; Crisis Management; Risk Management; Business and Stakeholder Relations; Air Transportation Industry
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Berk, Ted, and Ryan Flamerich. "Delta Air Lines: Navigating the COVID-19 Storm." Harvard Business School Case 221-063, January 2021. (Revised May 2021.)
  • Web

Resumes & Cover Letters - Alumni

deserve. You need to ensure it reflects your messaging and distinguishes you from the competition. Jill Huggett, Certified Professional Resume Writer and career coach, shares insights and tips to get your resume into the best shape ever.... View Details
  • October 2019 (Revised January 2020)
  • Case

Fixing Facebook: Fake News, Privacy, and Platform Governance

By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated... View Details
Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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Yoffie, David, and Daniel Fisher. "Fixing Facebook: Fake News, Privacy, and Platform Governance." Harvard Business School Case 720-400, October 2019. (Revised January 2020.)
  • June 2018 (Revised April 2021)
  • Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; "DCF Valuation,"; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (A)." Harvard Business School Case 218-095, June 2018. (Revised April 2021.)
  • 29 Mar 2021
  • News

Research: A Little Recognition Can Provide a Big Morale Boost

  • June 2011
  • Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
  • October 1990
  • Case

Beauregard Textile Co.

By: Francis Aguilar
The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details
Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry
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Aguilar, Francis. "Beauregard Textile Co." Harvard Business School Case 191-058, October 1990.
  • 30 Jan 2014
  • Blog Post

Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference

Each year, the Entertainment & Media conference at the Harvard Business School brings together hundreds of students, alumni, faculty, and industry leaders to share experience and insight and, most importantly, to learn from each... View Details
Keywords: Entertainment / Media / Sports
  • October 2007
  • Case

The AtekPC Project Management Office

By: F. Warren McFarlan, Mark Keil and John Hupp
Presents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to... View Details
Keywords: Projects; Goals and Objectives; Technological Innovation; Information Technology; Business Strategy; Mathematical Methods; Consulting Industry
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McFarlan, F. Warren, Mark Keil, and John Hupp. "The AtekPC Project Management Office." Harvard Business School Case 308-049, October 2007.
  • 4 PM – 5 PM EST, 10 Mar 2021
  • Virtual Programming

Meet the i-labs Unicorns: Celebrating Venture Success Stories

How did two Harvard Innovation Lab alumni teams achieve valuations of more than $1 billion. In a discussion moderated by i-lab executive director Matt Segneri (AB 2004, MBA 2010), Will Ahmed (AB 2012), founder and CEO of WHOOP, and Lissy Hu (MD/MBA 2014), founder and... View Details
  • January–February 2018
  • Article

The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life

By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng
Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In... View Details
Keywords: Organizational Culture; Performance Effectiveness; Strategy; Organizational Change and Adaptation
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Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. "The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life." Harvard Business Review 96, no. 1 (January–February 2018): 44–52.
  • 2021
  • Working Paper

Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention

By: Brad Chattergoon and William R. Kerr
U.S. invention has become increasingly concentrated around major tech centers since the 1970s, with implications for how much cities across the country share in concomitant local benefits. Is invention becoming a winner-takes-all race? We explore the rising spatial... View Details
Keywords: Invention; Innovation; Artificial Intelligence; Clusters; Agglomeration; Innovation and Invention; Patents; Applications and Software; Industry Clusters; United States
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Chattergoon, Brad, and William R. Kerr. "Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention." Harvard Business School Working Paper, No. 22-027, October 2021. (NBER Working Paper Series, No. 29456, November 2021.)
  • 02 Apr 2020
  • News

Managing Through Crisis: How To Be Happy During COVID-19

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