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  • March 2005
  • Case

Chicago Board Options Exchange (CBOE), The

By: George C. Chacko, Anders Sjoman, Daniela Beyersdorfer and George Robert Nelson
The Chicago Board Options Exchange (CBEO) must decide how to respond to new competition in the market for financial options. Options have typically been a very liquid asset class, despite the fact that many single-name options are listed on the CBOE, the second largest... View Details
Keywords: Internet and the Web; Financial Liquidity; Financial Markets; Financial Services Industry; Chicago
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  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

complaint charging that Google has suppressed competition in the search market through its deals with cell phone handset manufacturers, especially Apple, to ensure that Google is the default search app installed on View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • May 2013
  • Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
Keywords: Analytics and Data Science; Analysis; Product Marketing
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  • January 2002 (Revised January 2004)
  • Case

Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

perk that allowed Amazon to capture market share and eventually blow past Sony, which after years of struggling, closed its e-reader store in 2014. “Without creating a competitive advantage, it is difficult for companies to produce and... View Details
Keywords: by Michael Blanding
  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

medtech firm can bring a new product to the market even one month earlier following a rival’s recall, it could bring in an additional $10 million in revenue. The more severe a recall, the faster competitors... View Details
Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
  • June 2005 (Revised November 2005)
  • Case

Hale and Dorr (A)

Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads. View Details
Keywords: Marketing Communications; Social and Collaborative Networks; Sales; Service Industry
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  • August 2019 (Revised March 2023)
  • Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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  • September 1985 (Revised September 1987)
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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  • Fourth Quarter 2007
  • Article

Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk

By: Dale . F. Gray, Robert C. Merton and Zvi Bodie
This paper proposes a new approach to measure, analyze, and manage sovereign risk based on the theory and practice of modern contingent claims analysis (CCA). The paper provides a new framework for adapting the CCA model to the sovereign balance sheet in a way that can... View Details
Keywords: Credit; Investment; Sovereign Finance; Risk Management; Emerging Markets; Market Transactions; Mathematical Methods; Valuation
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  • 05 Aug 2010
  • What Do You Think?

What Is Customer Opinion Good For?

something new and different is worthless." Ron Kurtz noted that (customers) "are better at reacting to things and defining their 'problems' that they would like to see resolved or alleviated." Some commented on the limits of formalized... View Details
Keywords: by Jim Heskett; Technology

    Joshua R. Schwartzstein

    Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit. 

    Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

    • January 2018
    • Case

    Under Armour

    By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
    After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
    Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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    • 29 Nov 2022
    • News

    HBS Community of Data Scientists: Q+A Victoria Prince and Matt Hazelton

    • April 1993 (Revised June 1993)
    • Case

    Northern Telecom (B): The Norstar Launch

    By: Robert J. Dolan
    Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
    Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
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    • January 1998 (Revised September 1998)
    • Case

    Staples (A)

    By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
    Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of... View Details
    Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
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    • May 2001 (Revised February 2005)
    • Case

    KONE: The MonoSpace Launch in Germany

    By: Das Narayandas and Gordon Swartz
    Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
    Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
    Related
    • Teaching

    Overview

    By: Christina M. Wallace
    Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

      Joseph Pacelli

      Joseph Pacelli is the Gerald Schuster Associate Professor of Business Administration in the Accounting and Management Unit. He currently teaches Business Analysis and Valuation (BAV) in the MBA elective curriculum.

      Professor Pacelli’s research covers topics... View Details