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  • All HBS Web  (10,599)
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  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • Program

Strategy: Building and Sustaining Competitive Advantage

Summary In the fight for market leadership and the continuous drive toward improved returns, your company needs to devise an effective strategy—and execute it flawlessly. This program prepares you to tackle... View Details
  • 08 Jan 2016
  • Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

world-beating performances out of some good-but-not-great players and even to motivate others to take pay cuts in order to play for him, an anomaly? Can unusually gifted managers improve employees’... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • March 2018 (Revised September 2023)
  • Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers
In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details
Keywords: Innovation; R&D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California
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Huckman, Robert S., Karim R. Lakhani, and Kyle R. Myers. "X: The Foghorn Decision." Harvard Business School Case 618-060, March 2018. (Revised September 2023.)
  • 01 Jun 2025
  • News

Alumni Achievement Awards 2025

Edited by Julia Hanna; photographs by Susan Young Award Recipients Video MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn... View Details
Keywords: leadership; Alumni Achievement Awards
  • 15 Jun 2021
  • News

Leading at State

government officials. “My observation was that senior military people have, in the course of their careers, received significant additional training in management and... View Details
Keywords: leadership; international relations; politics; Executive Education
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

example for companies struggling to re-engage “quiet quitters” while balancing rising costs and mixed economic signals. The company began in the Netherlands in 2006 as an antidote to what the founders viewed as innovation-crushing View Details
Keywords: by Annelena Lobb; Health
  • December 3, 2014
  • Article

Family Businesses Need One Person to Conquer and Another One to Rule

By: Josh Baron and Rob Lachenauer
This article explores the different leadership styles needed in family businesses beyond the traditional "conqueror" archetype. While conquerors are growth-focused and hands-on, rulers are essential for managing complexity, focusing on governance, and addressing family... View Details
Keywords: Leadership Style; Family Business; Management Skills
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Baron, Josh, and Rob Lachenauer. "Family Businesses Need One Person to Conquer and Another One to Rule." Harvard Business Review (website) (December 3, 2014).
  • 28 Aug 2017
  • News

Email and Calendar Data Are Helping Firms Understand How Employees Work

  • Research Summary

Overview

By: Rob Markey
Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details
Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

communities, governmental officials, "and, under some interpretations, the environment, terrorists, blackmailers, and thieves.") But by failing to specify how managers should make the necessary... View Details
Keywords: by Michael C. Jensen
  • August 2017 (Revised September 2018)
  • Case

Audubon in 2017: The Turnaround

By: V. Kasturi Rangan
The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details
Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation
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Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
  • 22 Sep 2014
  • News

Boards Are Terrible at Their Most Important Job

Keywords: boards; CEO succession; leadership
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

and the key supporting activities that have to be undertaken in order to prepare people to be effective team leaders (or team members). We also provide guidance as to how senior View Details
Keywords: by Martha Lagace
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • October 2009
  • Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
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Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.

    Africa Research Center Webinar Series: COVID-19: Reflections, Challenges and Next Steps

    In the early days of the coronavirus pandemic, Harvard Business School (HBS) leadership urged faculty seeking to contribute to not overthink their engagement—to do what they could for whom they could. That hit home with HBS faculty member Euvin Naidoo.... View Details
    • March 2014
    • Teaching Note

    The Weather Company

    By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
    New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
    Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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    Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "The Weather Company." Harvard Business School Teaching Note 314-125, March 2014.
    • October 2016
    • Case

    Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery

    By: Robert S. Huckman and Sarah Mehta
    In 2013, Sam Frons founded Addicaid—a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the... View Details
    Keywords: Digital Health Interventions; Substance Use Disorder; Addiction Treatment; Addiction Recovery; Scale; Innovation; Health; Health Disorders; Health Industry; New York (city, NY)
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    Huckman, Robert S., and Sarah Mehta. "Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery." Harvard Business School Case 617-018, October 2016.
    • 16 Apr 2019
    • First Look

    New Research and Ideas, April 16, 2019

    Management Review What to Do When Industry Disruption Threatens Your Career By: Groysberg, Boris, Eric Lin, and Whitney Johnson Abstract—This article discusses how to diagnose the risks that disruptive... View Details
    Keywords: Dina Gerdeman
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