Publications

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29 May 2019
News

A Study of More Than 250 Platforms Reveals Why Most Fail

December 2010 (Revised January 2012)
Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details

Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Food and Beverage Industry

01 Oct 1999
News

The Class of 1974: Timed for a Change

In some ways it doesn't seem that long ago that our class began its studies at Soldiers Field, but a look back at the first Harbus edition in the fall of 1972 seems to reveal another century. King of Hearts... View Details

Keywords: Charles B. ("Chuck") Mercer

01 Jun 1999
News

A Random Sampling of HBS Graduates in the News

is available on the Internet at www.nfcom.com/jokes.htm. HBS classmates Humphrey Chen (MBA '96) and George Searle (MBA '96) first met in the HBS... View Details

Keywords: Nancy O. Perry

01 Oct 1997
News

Shaping the Way Business Does Business: HBR at 75

The Internet is becoming as familiar a presence in households and offices as the telephone, but, like many big ideas, it was once no more than a... View Details

08 Nov 2005
News

Newspapers in an Electronic Age

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

July 2004 (Revised September 2004)
Background Note

A Conversation about Information Technology

Two managers discuss the benefits, costs, opportunities, and headaches of corporate computing. Topics include security, training, the Internet and Web, collaboration, productivity, Moore's Law, computer crashes, upgrades, open source software, network effects,... View Details

Keywords: Information Technology; Problems and Challenges

August 2011 (Revised November 2012)
Case

Danielle Marcoux at AdNet2Win Technologies

By: Anthony J. Mayo and Joshua D. Margolis

Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details

Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry

07 Jan 2015
What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

it this way, privacy has been losing ground rapidly with the ascendancy of big data and the Internet of things. View Details

Keywords: by James Heskett

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System... View Details

01 Dec 2000
News

Everything Old Is New Again: The History of Technological Frontiers

Spar, adding dryly, "Ayn Rand is alive and well and living in Silicon Valley." These prognosticators, from Spar's perspective, ignore the fact that there are precedents —... View Details

Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

July 2020
Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal

This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details

December 2018
Case

Tiantong & Partners: Transforming Litigation Practice in China

By: Ashish Nanda and Lisa Rohrer

Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details

Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China

March 2009 (Revised September 2013)
Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith

Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details

Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

manager isn’t clear on what or how, try asking them or a colleague what’s been tried before. Or look through internal files or the internet to find templates or examples. Compare View Details

Keywords: by Carolyn DiPaolo

December 1995
Supplement

Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market

By: Lynda M. Applegate and Janis Lee Gogan

Keywords: Internet and the Web; Market Transactions