Publications

September 2011
Case

Driving Profitable Growth at US Auto Parts

USAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels. View Details

Keywords: Business Growth and Maturation; Corporate Entrepreneurship; Disruptive Innovation; Business Model; Internet and the Web; Business Strategy; Internet and the Web; Machinery and Machining; Cost Management; Auto Industry; Retail Industry; United States

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

graph theorists had to say about the impact of network design on transportation and inventory location at least 60 years ago. It was my meal ticket to a position on the Harvard Business School faculty. What has changed, of course, is the impact of the View Details

Keywords: by James Heskett

Web

Resources | New Venture Competition

Resources Across Harvard Business School and beyond, resources are available for you—regardless of track—as you consider and bring to life an idea for the New Venture Competition. Baker Library Berkman Center for Internet & Society CS50... View Details

Profile

Jason A. Kilar

Internet commercial marketplace. Rayport called the class “Managing in the Marketspace” and through one of his cases, he introduced a relatively unknown Seattle-based online bookseller named Amazon. Kilar recalled spending... View Details

01 Apr 2000
News

Real World Issues Aired at Student Led Conferences

wide range of experiences, opinions, and practical knowledge about cultivating leadership, entrepreneurship, and empowerment. Six panel discussions presented on the second day of the gathering stimulated dynamic conversation about career management in the high-tech... View Details

Keywords: Mary Ellen Gardner

01 Apr 1999
News

HBS Alumni Association Board of Directors: President's Report

exciting innovations that grew out of recommendations made by the Board last year. Recognizing that technology and the Internet are, for many of you, the primary vehicles for communicating with each other and learning about developments... View Details

18 Apr 2022
News

Home Grown

started InMobi? Naveen Tewari: I always felt that the country has had the ability, the technological prowess, the entrepreneurial spirit to be able to build something. And we have had scenarios of, you know, a few companies getting built in the late ’90s. And I felt... View Details

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

It’s easy to understand why so many people embrace transportation network companies like Uber and the growing number of other ride-sourcing startups, which enable drivers to make money using their own vehicles. By allowing passengers to hail a ride via a smartphone... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

2022
Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

Keywords: Internet and the Web; Society

2016
Working Paper

The Search for Peer Firms: When Do Crowds Provide Wisdom?

By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang

In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We... View Details

Keywords: Peer Firm; EDGAR Co-search; Analyst Co-coverage; Wisdom Of Crowds; Performance Benchmarking; Crowd Of Crowds; Internet and the Web; Accounting

SSRN

2001
Article

Online-Marketing-Controlling

By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert

Keywords: Internet and the Web; Marketing

2022
Working Paper

E-commerce During COVID: Stylized Facts from 47 Economies

By: Joel Alcedo, Alberto Cavallo, Bricklin Dwyer, Prachi Mishra and Antonio Spilimbergo

We study e-commerce across 47 economies and 26 industries during the COVID-19 pandemic using aggregated and anonymized transaction-level data from Mastercard, scaled to represent total consumer spending. The share of online transactions in total consumption increased... View Details

Keywords: COVID-19 Pandemic; Health Pandemics; Spending; Internet and the Web; Global Range; Analysis; E-commerce

January 2020 (Revised January 2025)
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines

June 2016
Case

The Wealthfront Generation

By: Luis Viceira and Allison Ciechanover

Keywords: Automated Investment Advisor; Millennials; Fintech; Customers; Asset Management; Internet and the Web; Age; Investment; Business Startups; California

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education

January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

SSRN

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry