Publications

23 Oct 2019
News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

December 2020 (Revised March 2021)
Case

eXp Realty and the Virbela Platform

By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon

As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the... View Details

Keywords: Real Estate; All Remote; Virtual Platform; Internet and the Web; Strategy; Decision Making; Resource Allocation; Digital Platforms; Real Estate Industry; Technology Industry

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

"Bank of America is interested in accessing innovative digital technologies that will help it redefine how banking is done," Sato says. "The bank sees this as an opportunity to fuel its continued competitive presence in a... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details

01 Sep 2009
News

Alumni Books

es-says by the cocreator of the first spreadsheet, VisiCalc. Bricklin discusses how people and technologies — cell phones, e-mail, digital cameras, and personal Web sites, among others — affect one another and how the technologies can be... View Details

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care... View Details

Keywords: by HBS News

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

August 2020 (Revised March 2021)
Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details

Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey

Web

Maggie Sanchez (MBA 1990) on Purpose-Driven Board Leadership - Blog: RGE Report

shines through. Even via Zoom, she can quickly connect on a human level and create space for thoughtful conversation. Over her 35-year career, Sanchez has a track record of successfully scaling large businesses, navigating digital... View Details

15 Feb 2000
Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

supporting this model abound. While IBM concentrated on building complex and costly mainframes, for instance, Digital Equipment Corporation created the minicomputer for users with more limited needs and budgets. Minicomputers, in turn,... View Details

Keywords: by Staff; Health

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

2.0" turned up on the online encyclopedia one day—and was recommended for deletion—McAfee and colleague Karim R. Lakhani knew they had the makings of an insightful case study on collaboration and governance in the digital world.... View Details

Keywords: by Sean Silverthorne

Web

Black History Month | Baker Library

and Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black consumer's media consumption: Black... View Details

May 2017
Supplement

Betfair (B)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details

Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe

January 2001 (Revised March 2003)
Case

Quantum Corporation: eSupplyChain Group

The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details

Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy

Web

Online Entrepreneurial Marketing Course | HBS Online

Programs Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and... View Details

27 Jan 2023
News

Turning Up the Volume

next leader will have the tools to guide the nonprofit well into the future. The partnership with Edelman has already started to pay strong dividends: Applications resulting from LEDA’s revamped digital View Details

Keywords: Maureen Harmon

22 Feb 2022
News

Vision: Learning Curve

children and parents alike. “Our interests really aligned on early childhood education,” Mahajan says. Recognizing that more than 50 percent of Indians have smartphones—and that mobile internet penetration is high, even among low-income groups—Gupta and Mahajan... View Details

Keywords: Alexander Gelfand; education; entrepreneurship; startup; India; Educational Services

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts