Customer Lifetime Value - Publications - Faculty & Research

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

something” Khaire: In the literature it is called a "blending strategy." The idea is there are multiple worlds in our society, and people are judged differently in each world. Take any individual and she behaves differently and has different View Details

Keywords: by Michael Blanding; Food & Beverage

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

values and tried many times to formulate the distinctive characteristics of the various services." In essence, the "Navy spokesmen attempted to distinguish between the Army as a 'manpower' organization and the Navy as a finely... View Details

Keywords: by Pankaj Ghemawat

08 Jan 2007
Research & Ideas

Who Rises to Power in American Business?

company to serve an affinity constituency was often the only choice for success in business. Q: How has that situation changed today? Do paths to power mirror trends and values in society at large? A: There are still inside and outside... View Details

Keywords: by Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

theoretical prediction using a novel methodology based on the classic gravity equation in economics and measures of knowledge distance. Using a custom dataset of patents filed by all global subsidiaries of the top 25 patenting U.S.... View Details

Keywords: Dina Gerdeman

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a longitudinal field study of View Details

Keywords: Sean Silverthorne

30 Oct 2006
First Look

First Look: October 31, 2006

customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details

Keywords: Sean Silverthorne

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

Will Hurwitz. McDonald’s emerges from a slump With 40,000 mostly franchised restaurants across the world, McDonald’s serves some 63 million customers daily and employs more than 2 million workers. The brothers who founded the chain in... View Details

Keywords: by Avery Forman; Food & Beverage

30 May 2000
Research & Ideas

Market Makers Bid for Success

started FairMarket three years ago. My take on where the market was heading three years ago was similar to Glen's: that dynamic pricing was going to be a significant market opportunity where buyers and sellers could come together and basically set a fair market View Details

Keywords: by Staff; Web Services; Technology

20 Jul 2010
First Look

First Look: July 20

rights on firms' external finance constraints via generalized method of moments (GMM) estimation of an augmented investment Euler equation developed by Whited and Wu (2006). Using a large sample of U.S. firms during the period from 1995 to 2002, we find that the shadow... View Details

Keywords: Martha Lagace

31 Jan 2012
First Look

First Look: Jan. 31

with a decrease in debt-equity conflicts of interest. The changes are isolated to firms relatively closer to default. The ruling was also followed by an increase in average leverage and a reduction in covenant use. Finally, we estimate the welfare implications of this... View Details

Keywords: Sean Silverthorne & Carmen Nobel

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Module I: Defining and Developing the Business Model The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including View Details

Keywords: Sean Silverthorne

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

thinking shuts down, and you lose the value of their unique talents, expertise, and perspectives." Providing resources. This doesn't mean spoiling employees with fancy weekend retreats and unnecessary cutting-edge gadgets, but rather... View Details

Keywords: by Carmen Nobel

15 Nov 2011
First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details

Keywords: Sean Silverthorne

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details