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2007
Chapter

Disrupting Gender, Revising Leadership

By: D. E. Meyerson, R. Ely and Laura Wernick

In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were... View Details

Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry

September 1986
Case

BOC Group: Ohmeda (A)

The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time, the president expects to... View Details

Keywords: Marketing Communications; Salesforce Management; Marketing Channels; Medical Devices and Supplies Industry

April 2020
Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond

This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details

Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry

October 1982
Supplement

Southwest Airlines: Interview with Lamar Muse, January 1978, Video

Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details

Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry

October 1986 (Revised January 1991)
Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details

Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry

November 2000
Case

FireDrop

By: William A. Sahlman and Michael J. Roberts

Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details

Keywords: Business Model; Internet and the Web; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry

December 2003 (Revised February 2004)
Case

Scott Lawson's Dilemma

By: Thomas R. Piper

The head of SysCom's test equipment division is concerned about how to answer employee and customer questions concerning the possible sale or liquidation of the division. The consequences of alternative approaches (full transparency vs. strong optimism and reassurance)... View Details

Keywords: Business Exit or Shutdown; Interpersonal Communication; Business Divisions; Corporate Governance; Ethics; Manufacturing Industry; Manufacturing Industry

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

may be "found mostly in state and community colleges and not so much in the Ivy leagues." But Hugh Quick commented, "Beware of government interference with schools." One positive example put forward was that of... View Details

Keywords: by James Heskett; Manufacturing

January 2021
Case

Cinépolis

By: Joshua D. Margolis and Fernanda Miguel

Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain... View Details

Keywords: Movies; Entertainment; Corruption; Risk Assessment; Communication Strategy; Crime and Corruption; Decision Making; Film Entertainment; Ethics; Leadership; Risk Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Mexico; Latin America; North and Central America

2024
Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan

Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details

Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry

June 2005 (Revised November 2005)
Case

Hale and Dorr (A)

Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads. View Details

Keywords: Marketing Communications; Social and Collaborative Networks; Sales; Service Industry

June 1993 (Revised October 1993)
Supplement

McDonald's and the Environment (B)

McDonald's announces its decision to change from polystyrene "clamshells" for its sandwich packaging to a new paper wrap. View Details

Keywords: Communication; Environmental Sustainability; Food and Beverage Industry

11 Dec 2012
First Look

First Look: Dec. 11

consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources exchanged through the network of board members. Overall, our results suggest that board of director... View Details

Keywords: Sean Silverthorne

July 2020
Case

Karen Bruck: Growing Managers at MercadoLibre

By: Joshua D. Margolis, Fernanda Miguel and Mariana Cal

Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture. View Details

Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina

September 1992
Case

International Airlines

A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details

Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress, and academics killing health care,... View Details

Keywords: by Sean Silverthorne; Health

March 2006
Case

Cabo San Viejo: Rewarding Loyalty

By: Youngme E. Moon, Gail J. McGovern and Seth Schulman

In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details

Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California

February 2008
Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi

Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details

Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain

10 May 2016
First Look

May 10, 2016

connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, and development of such brands. A limitation is that the... View Details

Keywords: Carmen Nobel

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (B): Managing People

When Jack Sindler founded Spir-it, Inc. in 1934, he was the company's sole employee. By 1999, Sindler's firm more than survived its first 55 years. Employment was up to nearly 200, with facilities in two states and work done in three shifts. The product line--which had... View Details

Keywords: Growth Management; Production; Business Growth and Maturation; Interpersonal Communication; Logistics; Human Resources; Diversity Characteristics; Manufacturing Industry

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