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  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

spanned 16 countries in 2013, promotes the benefits of handwashing to rural communities. So far, Unilever has changed the behaviors of 130 million people. Businesses have the potential to be more effective than governments and NGOs in... View Details
  • 20 Jan 2014
  • Research & Ideas

Language Wars Divide Global Companies

barriers that threaten employees' sense of belonging. Encourage practice of the new language. Provide nonthreatening environments where the new language can be studied and practiced. Encourage empathy. Promote sharing of experiences as... View Details
Keywords: by Kim Girard
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

reaching a point where you or anyone have more than eight direct reports, it’s time to scale out a management team. Ideally, bring in some managers who know how to manage versus just promoting from within. I like to build teams with a... View Details
Keywords: by Julia Austin
  • Web

Loeb House | About

Learning, established to promote and support teaching excellence and innovation at HBS and at institutions around the globe. The center is named for a longtime HBS faculty member, the late C. Roland (“Chris”) Christensen (MBA 1943, DCS... View Details
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

years, South Korea increased aid and volunteer work abroad, hosted the G-20 Summit, promoted Korean language education, and even advanced the image of its national sport, Taekwondo. While the investment was significant, South Korea... View Details
Keywords: by Danielle Kost; Tourism
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

current customers about products/services, digital and delivery options, health safeguards, and payment plans. 7-Eleven advertises on Spotify about its availability of daily staples, attracting a new segment of customers. Staples offers free delivery and special View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

on what you can offer to the relationship, it might be an important mindset to have, and remove some of those feelings of inauthenticity," Gino says. In previous research, Gino has studied the effect of framing an idea in terms of View Details
Keywords: by Carmen Nobel
  • Web

Hamilton Hall | About

dispersing of public revenue, as well as for the promotion of economic development. One of his first accomplishments was the creation of a revenue system based on customs duties and excise taxes to pay down the country’s... View Details
  • 2021
  • Working Paper

Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression

By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Jobs and Positions; Personal Development and Career; Management Skills; Human Capital
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  • July 2018
  • Article

Reimagining Health Data Exchange: An Application Programming Interface-Enabled Roadmap for India

By: Satchit Balsari, Alexander Fortenko MD, MPH, Joaquin A. Blaya PhD, Adrian Gropper MD, Malavika Jayaram LLM, Rahul Matthan LLM, Ram Sahasranam, Mark Shankar MD, Suptendra N. Sarbadhikari PhD, Barbara Bierer, Kenneth D. Mandl MD, Sanjay Mehendale MD, MPH and Tarun Khanna
In February 2018, the Government of India announced a massive public health insurance scheme extending coverage to 500 million citizens, in effect making it the world’s largest insurance program. To meet this target, the government will rely on technology to... View Details
Keywords: Health Information Exchange; India; Health APIs; Health Care and Treatment; Information; Analytics and Data Science; Information Technology; Health Industry; India
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  • 30 Nov 2017
  • News

Law, Management, and Strategy: Collapsing Boundaries and Managing the Interstices

    Producing Prosperity: Why America Needs a Manufacturing Renaissance

    Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those... View Details

      Building A Culture of Health

      This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details

      • 23 May 2019
      • News

      Tracy P. Palandjian, MBA 1997

      homelessness, to promoting health. “We work to unite uncommon partners around the common goal of serving society,” she explains. Under Palandjian’s leadership, Social Finance has advanced historic federal legislation and mobilized over... View Details
      Keywords: Susan Young
      • 17 Jun 2011
      • HBS Case

      KFC’s Explosive Growth in China

      Exercise is actively promoted inside the chain; as of 2010 the youth programs and competition it sponsored had over 260,000 participants in 438 cities. KFC succeeded in China both because it was not McDonald's and because in many ways it... View Details
      Keywords: by Maggie Starvish; Food & Beverage
      • 13 Jul 2020
      • Research & Ideas

      Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

      practicing law in Philadelphia, representing this company among others, the CEO of Merck, my predecessor, three times removed, called me into his office, said, "I'm two years from retirement. I can't seem to get my colleagues, my white colleagues to View Details
      Keywords: by Staff; Pharmaceutical
      • Web

      HBS Alumni Conference: Accelerating Climate Solutions - Alumni

      accessible education to more than 30,000 students. CWI’s primary focus is delivering affordable, high-quality, and accessible education. Jones is passionate about promoting affordable higher education that translates to enhanced... View Details
      • Web

      Fostering Innovation in Life Sciences - Health Care

      SCIENCE ENTREPRENEURSHIP is led by Professor Peter Barrett , and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life science technologies with significant market... View Details