Publications

March 2000 (Revised January 2001)
Case

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details

Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

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28 Feb 2011
News

Make money and do good is the new corporate buzz

August 2019
Supplement

Baroo (B)

By: Thomas R. Eisenmann and Susie L. Ma

Baroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down. View Details

Keywords: Entrepreneurship; Outcome or Result; Failure; Service Industry; United States; Massachusetts

March 2018
Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson

IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details

Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry

January 1974 (Revised November 1982)
Case

First National Bank of Lake City (A)

Involves the unionization of the employees of a commercial bank by one of the big national unions. Illustrates the reasons why bank employees and other white collar employees may feel the need for union representation. View Details

Keywords: Labor Unions; Banks and Banking; Banking Industry

21 May 2018
News

Consumers Care About CEO-Employee Pay Ratios

Video

HBS Online Partners with Empowered to Educate for the 4th Annual Community Challenge

2010
Journal Article

Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

By: Ramon Casadesus-Masanell and Joan E. Ricart

The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details

Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition

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11 Apr 2012
News

The 'Links' Between Golf and Leadership

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

June 2014 (Revised September 2014)
Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop

To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details

Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Middle East; Latin America; Europe; Asia

Dr. Josh Baron is a Senior Lecturer of Business Administration at Harvard Business School and a part of the Strategy Unit. In the MBA program, he teaches in the Required Core Strategy course as well as elective courses on Ownership and Leading a Family Business. He... View Details

2008
Simulation

Everest Leadership and Team Simulation

By: Michael A. Roberto and Amy C. Edmondson

This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details

Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership

01 Jan 2024
Blog Post

Answers to Your Top Questions about Financial Aid at HBS

At HBS, we are committed to ensuring that an MBA is both affordable and accessible to students from all backgrounds. First off, don’t worry, you do not need to apply for financial aid until after you have applied and been admitted to the... View Details

11 Jul 2012
News

The Future of Boards

17 Dec 2021
News

Lead by Empowering Others: Lauren Collins & Frances Frei

Program

Managing Turbulence

need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to the start of... View Details

September 2012 (Revised March 2014)
Case

Reinventing Brainlab (A)

By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details

Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Health Industry; Germany