Publications

March 2023
Supplement

Halftime for Heidelberg

By: Debora L. Spar

The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces... View Details

Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio; United States

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States

October 1998 (Revised November 1999)
Case

Chantal Cookware Corp.

By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson

Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details

Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry

01 Sep 2010
News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

01 Mar 2008
News

Avoiding a Succession Crisis

Citigroup appear to be. One survey of human resource directors of large corporations indicated that 60 percent lacked CEO succession planning. This situation is hardly optimal — not when global competition and technical change, in the context of an active View Details

Keywords: Joseph L. Bower; Management of Companies and Enterprises; Management

03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

February 2020
Case

Halftime for Heidelberg

By: Debora L. Spar

The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a... View Details

Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio

November 1995 (Revised February 1996)
Case

Monsanto Company: The Coming of Age of Bio-Technology

By: Ray A. Goldberg and Thomas N. Urban Jr

Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details

Keywords: Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry

March 2020 (Revised July 2022)
Case

Levi Strauss (A): A Pioneer Lost in the Wilderness

By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat

In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details

Keywords: Turnarounds; Transformation; Strategy; Decision Choices and Conditions; Decision Making; Strategic Planning; Brands and Branding; Product Positioning; Product Marketing; Apparel and Accessories Industry

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

01 Sep 2009
News

Ready for Launch

of 93 teams that competed in the 13th annual HBS Business Plan Contest. Final presentations were held in Burden Auditorium in late April. A number of competitors from years past (Endeca, Finale, New Leaders for New Schools, and... View Details

01 Apr 1999
News

Alumni Career Services Update

part of the HBS Alumni Advisory Network Contact with the worldwide network of some one hundred HBS alumni clubs Baker Library's Career Resources Center's individualized research assistance to alumni in the job market An upgraded work area... View Details

Keywords: Eileen K. McCluskey

May 2021 (Revised August 2021)
Supplement

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe

June 1991 (Revised February 1999)
Case

Willow Creek Community Church (A)

By: Leonard A. Schlesinger

Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details

Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry