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  • All HBS Web  (7,950)
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    • Events  (45)
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  • September 1984
  • Background Note

Marketing Research: An Overview of Research Methods

By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
Keywords: Marketing Strategy; Mathematical Methods
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Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
  • April 2018 (Revised July 2018)
  • Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details
Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry
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Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)

    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: education industry; wine
    • December 2022
    • Article

    Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition

    By: Anna Paula Beck da Silva Etges, Richard D. Urman, Anne Geubelle, Robert Kaplan and Carisi Anne Polanczyk
    This communication announces the International Cost Standard Set Program. Its goal is to establish global standardized frameworks for measuring the costs of treating specific clinical conditions. A scientific committee, including 16 international healthcare cost... View Details
    Keywords: Time-Driven Activity-Based Costing; Value-based Health Care; Cost; Health Care and Treatment; Activity Based Costing and Management; Health Industry
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    da Silva Etges, Anna Paula Beck, Richard D. Urman, Anne Geubelle, Robert Kaplan, and Carisi Anne Polanczyk. "Cost Standard Set Program: Moving Forward to Standardization of Cost Assessment Based on Clinical Condition." Journal of Comparative Effectiveness Research 11, no. 17 (December 2022): 1219–1223.
    • 11 Apr 2023
    • Cold Call Podcast

    A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

    Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness
    • 01 Jan 2002
    • News

      Andy Zelleke

      Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

      Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

      Keywords: federal government; professional services; defense; financial services
      • January 2018 (Revised January 2020)
      • Case

      People Analytics at McKinsey

      By: Jeffrey T. Polzer and Olivia Hull
      A private equity–backed fast food chain has hired McKinsey’s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team’s findings, especially those that... View Details
      Keywords: Talent and Talent Management; Customer Relationship Management; Forecasting and Prediction; Cost Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Measurement and Metrics; Performance; Performance Capacity; Performance Efficiency; Performance Evaluation; Performance Improvement; Consulting Industry; Service Industry
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      Polzer, Jeffrey T., and Olivia Hull. "People Analytics at McKinsey." Harvard Business School Case 418-023, January 2018. (Revised January 2020.)
      • May 2005 (Revised January 2008)
      • Case

      Inniskillin and the Globalization of Icewine

      By: Geoffrey G. Jones and Jillian Hirasawa
      Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
      Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
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      Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
      • Clubs

      Global Business Club

      • November 2002
      • Compilation

      Press Looks Inside Sears, Roebuck: 1938-89, The

      By: Jan W. Rivkin
      Excerpts from the business press give perspectives on the internal operations of Sears, Roebuck over the course of half a century. View Details
      Keywords: Operations; Retail Industry
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      Rivkin, Jan W. "Press Looks Inside Sears, Roebuck: 1938-89, The." Harvard Business School Compilation 703-443, November 2002.
      • 05 Jan 2023
      • Video

      NextStopHBS - Student Visa Overview

      • 06 Mar 2019
      • Sharpening Your Skills

      Has the Glass Ceiling Been Broken (or at Least Cracked)?

      On Friday, we will celebrate International Women's Day 2019, an annual event to promote the advancement of gender equality and gauge our progress across many domains. In business, researchers tell us, progress is happening but is still... View Details
      Keywords: by Sean Silverthorne
      • May 2022
      • Case

      Maestro Pizza: Coming in Hot!

      By: Ramon Casadesus-Masanell and Fares Khrais
      Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
      Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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      Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza: Coming in Hot!" Harvard Business School Case 722-399, May 2022.
      • Career Coach

      Nate Le

      Nate wanted to help students leverage their network and expertise to find the right roles that align with them in tech. He had prior work experience in Corporate Finance, Fintech and Web3 in both mature companies in the US and early-stage startups in Southeast Asia,... View Details
      • June 2013 (Revised July 2013)
      • Case

      Blackstone Alternative Asset Management

      By: Robin Greenwood, Luis M. Viceira and Jared Dourdeville
      This case explores reasons for Blackstone Alternative Asset Management's (BAAM's) growth from 2007-2013, a time when the overall fund of hedge funds industry contracted substantially. Additionally, the case analyzes evolving business models and value propositions... View Details
      Keywords: Hedge Fund; Fund Of Hedge Funds; Hedge Fund Industry Growth; Fund Of Hedge Funds Industry Growth; Evolving Business Models; Value Propositions In The Fund Of Hege Funds Industry; Business Model; Investment Funds; Growth and Development Strategy; Financial Services Industry; United States
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      Greenwood, Robin, Luis M. Viceira, and Jared Dourdeville. "Blackstone Alternative Asset Management." Harvard Business School Case 213-129, June 2013. (Revised July 2013.)
      • Web

      The Five Forces - Institute For Strategy And Competitiveness

      structure evolves, and find better strategic positions within the industry. Share This: How the Five Forces Work Read full analysis on International Air Transport Association Vision 2050 Industry Structure is Dynamic Industry structure... View Details
      • January 2004 (Revised March 2004)
      • Case

      Redesigning Sovereign Debt Restructuring Mechanisms

      By: Mihir A. Desai, Christina Pham, Julia Stevens and Kathleen Luchs
      How should the debt of sovereign countries be restructured when countries approach default? Anne O. Krueger of the International Monetary Fund (IMF) is proposing a new approach to sovereign defaults: the Sovereign Debt Restructuring Mechanism (SDRM). The SDRM would... View Details
      Keywords: Sovereign Finance; Insolvency and Bankruptcy; Globalized Economies and Regions; International Finance; Laws and Statutes; Latin America; Asia; Mexico
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      Desai, Mihir A., Christina Pham, Julia Stevens, and Kathleen Luchs. "Redesigning Sovereign Debt Restructuring Mechanisms." Harvard Business School Case 204-110, January 2004. (Revised March 2004.)
      • 31 May 2022
      • Cold Call Podcast

      Corruption: New Insights for Fighting an Age-Old Business Problem

      Keywords: Re: Tarun Khanna & Geoffrey G. Jones
      • Career Coach

      Kaushal Mehta

      and general character traits required to succeed in these industries. Further, as an international, Kaushal can help international students looking to enter the US investing landscape as well as help navigate US immigration concerns. To... View Details
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