Publications

1984
Other Unpublished Work

Legitimizing Risk Management for Toxic Chemicals

By: Dutch Leonard and Richard Zeckhauser

Keywords: Risk Management; Chemicals; Pollutants; Chemical Industry

17 Nov 2010
News

Putting the Customer First

Keywords: Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction; Heavy and Civil Engineering Construction

02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

operating or engineering jobs (“who don’t understand the big picture,” according to those at headquarters); between officers and enlisted personnel in the military; between doctors and hospital administrators; and between faculty and... View Details

Keywords: by James Heskett; Air Transportation

01 Dec 1997
News

Stacey Lawson (MBA '96)

Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she... View Details

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

Web

Launch Lab/Capstone 2 - Course Catalog

with respect to three areas of knowledge: Design Knowledge: The use of human-centered design methods to understand users, identify solutions to their needs, and gather feedback via rapid, iterative prototyping. Technical Knowledge: The use of rigorous system View Details

01 Dec 2017
News

Bridging Domains

between HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS)—including the nascent MS/MBA joint degree program—at a time, notes Sanjeev, “when leaders who have expertise across these domains are sorely... View Details

1985
Chapter

Restructuring Petrochemicals: A Comparative Study of Business and Government Strategy to Deal with a Declining Sector of the Economy

By: Joseph L. Bower

Keywords: Restructuring; Corporate Strategy; Government and Politics; Chemicals; Chemical Industry

01 Mar 2018
News

The Evolving HBS Campus

civic leaders gathered for a “topping-off” ceremony to mark the occasion of the highest steel beam going into place on Harvard’s future Science and Engineering Complex. The 500,000-square-foot facility will be the newest addition to the... View Details

Profile

Zihan Lin

Zihan Lin's interest in medical devices is the natural consequence of his background. "My mom was an entrepreneur in China. My father was a medical doctor there," Zi says. "I had an affinity for medicine but not the patience for medical school. View Details

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

machines that took up more than twenty square feet of scarce factory floor space at the semiconductor facility. Teradyne engineers knew that CMOS technology could enable tighter integration of the test system architecture. With this... View Details

Keywords: by Clark Gilbert; Technology

August 1992 (Revised February 1995)
Case

Otis Pacific Asia Operations (B): Regionalization

By: Michael Y. Yoshino

Describes Otis's effort to build a regional organization linking its previously autonomous opportunities across the Pacific Asia region. Describes changes being made in several key functions, including manufacturing, marketing, engineering, and finance. Presents major... View Details

Keywords: Engineering; Finance; Marketing Strategy; Production; Opportunities; Competition; Integration

September 2005 (Revised June 2012)
Case

New Songdo City

By: Arthur I Segel, Brandon Blaser, Gerardo Garza, Albert Kim, John Richard and Andrew Murphy

The government of South Korea has chosen John Hynes and Gale International to construct New Songdo City. This is an entirely new city, about the size of Boston, between the new Incheon airport and the capital of Seoul. The proposed city is the government's attempt to... View Details

Keywords: Buildings and Facilities; Urban Development; Construction; Design; Climate Change; South Korea

May 2014
Case

Sasol: U.S. Growth Program

By: Richard H. K. Vietor

Sasol, the world's largest producer of synthetic oil from coal and gas, has announced plans to build a huge Catalytic cracker and gas-to-liquids plant in Lake Charles, Louisiana. This $21 billion venture will be the single largest foreign direct investment in US... View Details

Keywords: Oil ＆ Gas; Risk; Risk And Uncertainty; Petroleum; Synthesis; Diesel; Foreign Direct Investment; Chemicals; Strategy; Energy Industry; United States

July–August 2013
Article

Leadership Lessons from the Chilean Mine Rescue

By: Faaiza Rashid, Amy C. Edmondson and Herman B. Leonard

Three years ago, when a cave-in at the San José mine in Chile trapped 33 men under 700,000 metric tons of rock, experts estimated the probability of getting them out alive at less than 1%. Yet, after spending a record 69 days underground, all 33 were hoisted up to... View Details

Keywords: Leadership; Crisis Management; Learning; Mining; Mining Industry; Chile

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