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- All HBS Web
(1,650)
- People (6)
- News (430)
- Research (1,030)
- Events (4)
- Multimedia (5)
- Faculty Publications (326)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
- 20 Mar 2012
- First Look
First Look: March 20
either system can lead to the subversion of expected relationships in the other. This book rejects the simple equation of capitalism with markets or with trade, in favor of a three-level system that embraces factor markets as well those for View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already... View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
was more physical. A former triathlete, he was invited by his investment firm’s partners to a hot yoga class. “I could not believe how I felt afterward,” he recalls. “That halo effect after a good sweat—it opened up my chest, and I got... View Details
Keywords: Deborah Halber
- 11 Mar 2014
- First Look
First Look: March 11
consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
plants in Portugal in the 1990s, now had 60 plants across five continents and was a valued partner to large multinational consumer goods companies, many of whom were pressuring Logoplaste to expand. Purchase... View Details
Keywords: Sean Silverthorne
- 06 Aug 2015
- Blog Post
What I Was Not Expecting: Rerouting Towards My Passion at HBS
my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a little embarrassed to admit that... View Details
Keywords: Entertainment / Media / Sports
- 01 Jun 2006
- News
A Capital Asset
Cohen At Around 4 a.m. on August 7, 1998, a telephone wakens Bonnie Cohen in her Washington, D.C., home. It’s not the bedside phone but the secure phone upstairs in her home office not a good sign. A young operations officer reports that... View Details
- 13 Nov 2007
- Research & Ideas
Six Steps for Reinvigorating America
be sensible. But we're not doing it. There are many other things. We're not using enough of the technology we have to improve healthcare. We have a national service program in the United States that does so much good, but it's tiny. Imagine how much more View Details
Keywords: by Sean Silverthorne
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
operations of their complicated, not-for-profit institutions. "The job of running a museum is much bigger and broader than it once was," observes HBS marketing professor emeritus Stephen A. Greyser, an expert on nonprofit management who is a longtime museum observer... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and price dispersion. We first show that, although price controls are... View Details
Keywords: Sean Silverthorne
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
regulation. It is believed that such leakage adversely increases global emissions. It is also believed that leakage can be eliminated by carbon tariffs, which are taxes imposed on imported goods so that they incur the same emissions cost... View Details
Keywords: Sean Silverthorne
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
April this year for the 50th anniversary of Earth Day. And that was very much overshadowed by the new global crisis of the pandemic. It affected us in that we did a much smaller launch of our new version of the app. We still put our product out there and still have had... View Details
- Web
How Student-Proposed Internships Can Create Value - Recruiting
affordable-luxury space, with a global presence across more than 100 markets and strong e-commerce and wholesale businesses. After hearing Anine Bing’s founders speak at HBS’s Retail & Luxury Goods Conference, Jessica Zukhovich (MBA 2024)... View Details
- 03 Oct 2013
- Research & Ideas
Lehman Brothers Plus Five: Have We Learned from Our Mistakes?
short-term debt financing, an attractive source of funding in good times but an accelerant of financial crises when things go bad. And we're getting closer to adopting a "resolution regime" that could enable regulators to wind... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
fundamental deterioration in their ability to pay for goods and services from their wages.” Simultaneously, lending standards continued to deteriorate “until we got to the point where we had very lax standards, and we started to see... View Details
- Web
Past Issues - Alumni
industry is desperate for good help. Ben Minden’s Bear Hug Cattle Company proposes a two-birds, one-stone solution. The Golden Thread Teresa Amabile spent decades studying creativity, motivation, and productivity in the workplace. At 60,... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the changing social and economic environments in which consumers live, and that their offerings enhanced people's lives in meaningful ways. A third important factor in understanding how these entrepreneurs created such successful... View Details
Keywords: by Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
brand: What are people thinking? And you’d expect a much lower sensitivity to administration, to structure, to organizational dynamics, to long-term view, and to capital spending. The incoming president has a really good sense for what... View Details
Keywords: by Christina Pazzanese
- 16 Nov 2010
- First Look
First Look: November 16, 2010
First, despite claiming that they want to leave the world in good condition for future generations, people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude... View Details
Keywords: Sean Silverthorne