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(6,498)
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- News (1,263)
- Research (4,342)
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- Faculty Publications (3,144)
Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,263)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
- Research Summary
The Economics of Search
Utilizing data on web searches, we characterize the economics of search and estimate the path of diffusion for information, allowing us to specify how choice sets are actually formed among consumers and examine the impact of cybergeography vs. spatial geography. Joint... View Details
- 06 Nov 2012
- News
Businesses face post-Sandy challenges
- 30 Mar 2011
- News
Is This Tech Boom Different?
- 04 Sep 2007
- Working Paper Summaries
Why Do Intermediaries Divert Search?
Keywords: by Andrei Hagiu & Bruno Jullien
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- 14 Jul 2009
- First Look
First Look: July 14
preferences, firms are a priori uncertain which attribute all consumers will value more. In this case, a firm that conducts market research always attempts innovation on the attribute it discovers that View Details
Keywords: Martha Lagace
- 07 Jul 2015
- News
Want more customers? Lower your CEO’s pay.
- 05 Jul 2010
- News
Marketing strategies for growth in China
- October 2024
- Background Note
The Semiconductor Industry
By: Andy Wu, Steve Blank and Matt Higgins
The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details
- November 2006
- Article
Find Your Sweet Spot
By: Rob Markey, Gerard Du Toit and James Allen
Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.
- 01 Dec 2014
- News
The art of the amateur online review
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
- June 2024 (Revised October 2024)
- Case
Equifruit
By: Elizabeth A. Keenan and Annelena Lobb
Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Ecuador; Guatemala; Canada; United States
Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
- 07 Dec 2011
- News
Yelp is Leaving Chains Behind
- October 2018 (Revised May 2019)
- Teaching Note
Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs
By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.