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  • 21 Aug 2014
  • News

Delivering Everything, Except Perhaps Profits

  • 13 Aug 2018
  • News

Under CEO Hubert Joly, Best Buy Moving Forward In The Age Of Amazon

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • 02 Dec 2016
    • News

    Why We Are So Careless with the Things We Own?

    • December 2022 (Revised January 2023)
    • Case

    Cann: High Hopes for Cannabis Infused Beverages

    By: Ayelet Israeli and Anne V. Wilson
    Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
    Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
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    • February 2008 (Revised September 2008)
    • Case

    Apple Inc., 2008

    By: David B. Yoffie and Michael Slind
    In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
    Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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    • November 2020 (Revised February 2021)
    • Case

    Integrating Beam Suntory (A)

    By: David G. Fubini, Rawi Abdelal and David Lane
    The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on... View Details
    Keywords: Family Business; Communication; Borrowing and Debt; Globalization; Corporate Governance; Governing and Advisory Boards; Retention; Leadership; Supply Chain; Organizational Structure; Ownership; Relationships; Conflict and Resolution; Integration; Value Creation; Food and Beverage Industry; Japan; United States; Chicago
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    • November–December 2017
    • Article

    Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy

    By: Pavel Kireyev, Vineet Kumar and Elie Ofek
    Multichannel retailing has created several new strategic choices for retailers. With respect to pricing, an important decision is whether to offer a “self-matching policy,” which allows a multichannel retailer to offer the lowest of its online and store prices to... View Details
    Keywords: Price Self-matching; Multichannel Retailing; Pricing Strategy; Online Shopping; Omnichannel; Price Discrimination; Price; Strategy; Competitive Strategy
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    • 14 Jul 2009
    • First Look

    First Look: July 14

    preferences, firms are a priori uncertain which attribute all consumers will value more. In this case, a firm that conducts market research always attempts innovation on the attribute it discovers that View Details
    Keywords: Martha Lagace
    • Research Summary

    Moving Beyond Direct-to-Consumer

    By: Leonard A. Schlesinger

    Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

    The... View Details

    • December 2019 (Revised March 2020)
    • Case

    Impossible Foods

    By: Jose B. Alvarez and Natalie Kindred
    Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
    Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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    • Article

    AI Companions Reduce Loneliness

    By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
    Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
    Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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    • 07 Jul 2015
    • News

    Want more customers? Lower your CEO’s pay.

    • 05 Jul 2010
    • News

    Marketing strategies for growth in China

    • October 2024
    • Background Note

    The Semiconductor Industry

    By: Andy Wu, Steve Blank and Matt Higgins
    The semiconductor industry powers modern technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while... View Details
    Keywords: Strategy; Supply Chain; Product Design; Customer Value and Value Chain; Manufacturing Industry; Technology Industry; Semiconductor Industry; United States; China; Taiwan
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    • November 2006
    • Article

    Find Your Sweet Spot

    By: Rob Markey, Gerard Du Toit and James Allen
    Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
    Keywords: Marketing Strategy; Customers; Segmentation
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    • 01 Dec 2014
    • News

    The art of the amateur online review

    • 30 Oct 2017
    • News

    The Innovation Health Care Really Needs: Help People Manage Their Own Health

    • 04 Aug 2006
    • What Do You Think?

    What Happens When the Economics of Scarcity Meets the Economics of Abundance?

    efficiently reach any type of 'Long Tail' content." But even with increased ease of access, others pointed to added sources of scarcity. Soura Bhattacharyya commented, " there is no such thing [as a free lunch]. Scarcity of time on the part of the View Details
    Keywords: by James Heskett
    • October 2018 (Revised May 2019)
    • Teaching Note

    Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

    By: Joseph Fuller, Shikhar Ghosh and Monica Baraldi
    Teaching Note for HBS No. 816-048. The case tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business units—professional tax software, sold to accountants, and the consumer focused... View Details
    Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry
    Related