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  • 11 Aug 2021
  • Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

that this could become much larger than a summer project and be a real opportunity to make a difference for marginalized communities in the workplace. And thus, The Equity Network was born! At HBS, we set out to turn The Equity Network... View Details
  • 06 Sep 2016
  • First Look

September 6, 2016

a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food View Details
Keywords: Carmen Nobel
  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

and work together to find solutions. We do it every year in one of the capitals to make sure that the impact is reaching all of the GCC.” For attendees and this year’s 25 partners and sponsors, Lootah says the opportunity to connect with the HBS View Details
Keywords: Margie Kelley
  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Retail Industry; United States
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  • 04 Jul 2005
  • What Do You Think?

How Can Business Schools Be Made More Relevant?

has an advanced degree." As an alternative way of achieving this objective, Bobby Mackie suggests that faculty development "could include more two-way movement of staff, building communication links, and networking between... View Details
Keywords: by James Heskett
  • March 2024 (Revised April 2024)
  • Case

Angel City Football Club: Scoring a New Model

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Sports Industry; Sports Industry; United States; California; Los Angeles
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  • 26 Jun 2023
  • Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Africa, especially for communities that aren’t connected to the grid. I am always drawn to how developing and emerging markets can approach these challenges while fostering economic growth and leapfrogging their economy to a net-zero... View Details
  • 18 Jul 2011
  • Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

clarity about the organization's aspirations," Kaplan says. The leader may have a clear vision in his or her head but has not communicated it effectively throughout the organization. "When there is not a clearly articulated... View Details
Keywords: by Carmen Nobel
  • Web

Sustainable Business Strategy Course | HBS Online

Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Understand and analyze the business models that drive change Communicate the competitive advantages of being a purpose-driven leader to management, leadership, and other key... View Details
  • 08 Feb 2017
  • Blog Post

How I Chose My HBS Recommenders

graduating, I worked briefly for a Cambridge-based education startup named NuVu, before switching into management consulting and joining McKinsey. I spent time at McKinsey’s Dubai and New York offices, where I worked in a variety of View Details
  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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  • September 2011 (Revised December 2012)
  • Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
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  • 16 Sep 2020
  • Blog Post

Turning a Moment into a Movement: Interview with Anti-Racism Fund Co-Founders Kenneth and Kevin Chenault

his passion for media. Meanwhile, Kenneth was completing his first year as an Investor at General Catalyst. Both were excited about building careers in industries they loved while utilizing their unique skills and interests. Then, as the... View Details
  • 03 May 2022
  • Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
  • October 2020
  • Case

HOPE and Transformational Lending: Netflix Invests in Black Led Banks

By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in... View Details
Keywords: Banking; Rural Entrepreneurship; Economic Development; Black Entrepreneurs; Economic Growth; Credit; Banks and Banking; Entrepreneurship; Rural Scope; Development Economics; Race; Investment; Decision Making; Banking Industry
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  • Web

Launching Tech Ventures | HBS Online

honest insights about the industry through various lenses.” Lugas Prancafitri Chief Financial Officer at BNI Ventures What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by:... View Details
  • Web

Business Economics Online Course | HBS Online

4 Markets Apply market principles to analyze industries in which no traditional market functions. Highlights The Concept of Market Equilibrium Internet versus Traditional Retail Prediction Markets Show Hide Details Concepts Market... View Details
  • 19 May 2021
  • Op-Ed

Why America Needs a Better Bridge Between School and Career

help young people from low-income communities launch promising careers. The applications provide an inside look at the interplay among short-term training providers, employers, colleges, and high schools. "Policymakers, employers, and... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
  • Web

Published Materials - Creating Emerging Markets

Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991 By: Sudev Sheth, Geoffrey Jones and Morgan Spencer 23 APR 2021 Working Paper Faculty Research Spiritual Philanthropy in Emerging Markets By: Valeria... View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz