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    Greater Good

    Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details
    • Web

    Biography - Institute For Strategy And Competitiveness

    economic theory to develop a more rigorous understanding of industry competition and the choices companies make to compete. In addition to advancing his home field of industrial organization economics, Michael Porter’s work has defined... View Details
    • Web

    Impact Investing | Social Enterprise | Harvard Business School

    The practice of investment is changing. A rapidly growing share of assets around the globe are making investment choices targeting not just return, but also sustainability, values-alignment or impact. An active community of faculty are... View Details
    • 09 Sep 2009
    • First Look

    First Look: September 9

    aligning strategic choices with organizational architecture. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410007-PDF-ENG Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era Harvard Business School Case 410-024... View Details
    Keywords: Martha Lagace
    • 24 May 2007
    • Working Paper Summaries

    Repugnance as a Constraint on Markets

    Keywords: by Alvin Roth
    • 2024
    • Working Paper

    Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration

    By: Daniel Yue and Frank Nagle
    Many companies offer free access to their technology to encourage outside addon innovation, hoping to later profit by raising prices or harnessing the power of the crowd while continuing to steer the direction of innovation. They can achieve this balance by opening... View Details
    Keywords: Technological Innovation; Power and Influence; Collaborative Innovation and Invention; Corporate Governance
    Related
    • 2019
    • Working Paper

    Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

    By: Doug J. Chung, Kyoungwon Seo and Reo Song
    This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details
    Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
    Related
    • Article

    Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation

    By: Jaeho Kim and Andy Wu
    Prior research on corporate headquarters (CHQ) characteristics identifies the impact of CHQ location and composition on the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high-tech entrepreneurial firms represent a... View Details
    Keywords: Alliance; Innovation; Corporate Headquarters; Geographic Proximity; Entrepreneurship; Corporate Strategy; Alliances; Joint Ventures; Innovation and Invention; Business Headquarters; Geographic Location
    Related
    • 2017
    • Working Paper

    Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

    By: Andrew Hillis
    Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
    Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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    • May 2016
    • Article

    Transformation of Health Care—Perspectives of Opinion Leaders

    By: Joanne Disch, Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall and Shelley Fuld Nasso
    "What Health System Transformations Do You Believe Are Necessary for the Future of Health Care?" We need to transform to a true value-based health care delivery system. That means organizing care around medical conditions, not simply around hospitals and doctors. We... View Details
    Keywords: Perspective; Health Disorders; Performance Improvement; Health Care and Treatment; Transformation; Health Industry
    Related
    • 2013
    • Chapter

    Who Chooses Board Members?

    By: Ali Akyol and Lauren Cohen
    We exploit a recent regulation passed by the US Securities and Exchange Commission (SEC) to explore the nomination of board members to US publicly traded firms. In particular, we focus on firms’ use of executive search firms versus allowing internal members (often... View Details
    Keywords: Boards; Boards Of Directors; Executive Search Firms; Governance; SEC Regulation; Governing and Advisory Boards; Management Succession; Executive Compensation
    Related
    • 2015
    • Working Paper

    Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

    By: Alvin J. Silk and Marta M. Stiglin
    This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
    Keywords: Management Practices and Processes; Advertising
    Related
    • April 2013
    • Article

    Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World

    By: Nava Ashraf
    Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details
    Keywords: Behavior; Economics; Motivation and Incentives; Zambia
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    • March 2012
    • Article

    The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

    By: Mary J. Benner and Mary Tripsas
    New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
    Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
    Related
    • February 2010 (Revised June 2012)
    • Case

    "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

    By: Elie Ofek and Polly Ribatt
    How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
    Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
    Related
    • Research Summary

    Overview

    By: Shikhar Ghosh
    I am focused on exploring the human side of developing early stage entrepreneurial ventures. These enterprises are characterized by the pursuit of opportunity, shortage of resources to pursue their goals and uncertainty at every step of the journey. Some of the... View Details
    Keywords: Scale; Exit; Founders' Agreements; Success Measures; Entrepreneurial Risk; Founding Teams; Entrepreneurship; Failure; Europe; Middle East; Asia
    • 2007
    • Working Paper

    Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

    By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
    We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
    Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
    Related
    • 2009
    • Working Paper

    Principles that Matter: Sustaining Software Innovation from the Client to the Web

    By: Marco Iansiti
    Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
    Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
    Related
    • June 2009
    • Article

    Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

    By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
    We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
    Related
    • Web

    Business & Environment - Faculty & Research

    experimental methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice... View Details