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- News (279)
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- Faculty Publications (899)
Show Results For
- All HBS Web
(1,814)
- People (3)
- News (279)
- Research (1,342)
- Multimedia (6)
- Faculty Publications (899)
- July 2011
- Teaching Note
Shanghai Diligence Law Firm (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
periods 1970–89 and 2000–15, patenting in the current period has been primarily by entrant assignees, with the exception of neural networks Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54903 Harvard Business School Case 718-497 Earlham College... View Details
Keywords: Dina Gerdeman
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details
Keywords: Dina Gerdeman
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to build something View Details
- Web
Courses by Title - Course Catalog
Behavior Lynn Paine Spring 2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall 2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall 2024 Q2 1.5 Creating View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented... View Details
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 09 Oct 2012
- First Look
First Look: October 9
maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that fit the View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 18 Oct 2016
- First Look
October 18, 2016
difference-in-difference estimation strategy to compare non-nodal districts based upon their distance from the highway system. For the organized portion of the manufacturing sector, we find that GQ led to improvements in both urban and... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Case Study: Something New
and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and Hyatt Place hotels. —Cindy Park... View Details
Keywords: April White
- 01 Sep 2013
- News
Who Are We?
information. We owe it to those who passed away in the disaster to upgrade our systems to help save lives in any future calamity." —GE AGRICULTURE John Whiteside Grass Farmer, Wolf Creek Farm For years, the résumé of John Whiteside (MBA 1983) was classic HBS: He worked... View Details
- December 2017
- Case
Clover Food Lab in 2016
By: Lena G. Goldberg, Sonia Smith and Sandra Bahous
Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details
Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry
Goldberg, Lena G., Sonia Smith, and Sandra Bahous. "Clover Food Lab in 2016." Harvard Business School Case 318-094, December 2017.
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
industry, a Corporate Strategy internship at Nike. “I was excited about Corporate Strategy because it was a role that would allow me to come into an organization and see the most across various functions,”... View Details