Publications

July–August 2016
Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson

A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details

Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization

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March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

December 2001
Case

Sarah Vickers-Willis: Career Decisions (B)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Supplements the (A) case. View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

Anat Keinan shows that people who wear funky outfits to the office are often seen as more confident and as having higher status than those who dress to fit in. As writer Dina Gerdeman explains, “The researchers found that observers viewed a nonconforming View Details

Keywords: by Carmen Nobel

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

information of this type that's actively used. "There are a lot of components on the Web today, but no one has really put this together in a compelling way." Moriarty also reckoned that another emerging frontier is online continuing... View Details

Keywords: by Martha Lagace; Health

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

CEOs' personal assistants to track their bosses' activities with time-use diaries. Research was conducted by Raffaella Sadun of Harvard Business School, Luigi Guiso of the European University Institute, and Oriana Bandiera and Andrea Prat... View Details

Keywords: by Staff

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

chicken-and-egg aspect (characteristic of multi-sided businesses) out of the equation, which again might have been the right thing to do to get started. My personal view is that in the face of an explosion in the number of digital music... View Details

Keywords: by Sean Silverthorne; Web Services; Web Services

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

than silver; silver is better than bronze, and not medaling usually puts you out of the endorsement money. The third element focuses on the personality of the athletes and the "story line" that they bring to the table. Joey... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts

December 2003
Teaching Note

Capital One Financial Corporation (TN)

By: Bharat N. Anand and Michael G. Rukstad

Teaching Note to (9-700-124). View Details

Keywords: Customization and Personalization; Industry Structures; Internet and the Web; Competitive Strategy; Information Management; Financial Services Industry

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

concept of "Enterprise 2.0"—a term coined by McAfee on the general idea of how Web 2.0 technologies can be used in business—popped up on Wikipedia, McAfee beamed. "I was bizarrely proud when my work rose to the level of inclusion in... View Details

Keywords: by Sean Silverthorne; Publishing

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the... View Details

Keywords: by Martha Lagace; Web Services; Web Services; Web Services

20 Dec 2004
Research & Ideas

How an Order Views Your Company

into the business to the day the product departs the shipping dock. The researchers encouraged businesses to think of that order as the actual customer, and watched as they routed that person here and there among departments, perhaps... View Details

Keywords: by Sarah Jane Johnston

December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups