video advertising - Publications - Faculty & Research

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

Web

About the Center - Christensen Center for Teaching & Learning

Drawing from its research and the knowledge and skills of the School's most experienced faculty, the Center develops materials and video products that showcase strategies, best practices, and innovations in the area of case method... View Details

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Google and Groupon, for instance, a higher percentage of employees work in sales than engineering or data mining. And at Facebook the salesforce's ability to translate 'likes' into advertisers will make or break that company's valuation... View Details

Keywords: by Carmen Nobel

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips... View Details

Keywords: by Carmen Nobel; Advertising

Web

The 20th Century Zeitgeist - Leadership

circuit boards replace transistor technology First ATM installed Influence: Medium 70 1970 s 19 Beginning of biotech industry Fiber-optic wire Pong (first video game) UPC bar code Supercomputer Influence: Medium-Low 80 1980 s 19 Software... View Details

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

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In the News - Creating Emerging Markets

explore how corruption uniquely affects business in emerging markets, and why it should be addressed by the public and private sectors in their case, “Corruption and Business in Emerging Markets,” and companion video interviews with more... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details

Keywords: by Jill Avery and Richard Edelman

Web

Charts & Statistics - Leadership

walks on the moon Color TV market grows Microchips expand possibilities in electronics industry Integrated circuit boards replace transistor technology First ATM installed Influence: Medium 70 1970 s 19 Beginning of biotech industry Fiber-optic wire Pong (first View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

want to do: "The idea of putting a 40-minute lecture video (online) was quite uninspiring," he said. HBX creators decided to hold to the strengths of what HBS does well in the classroom, particularly the case-based learning style as well... View Details

Keywords: by Dina Gerdeman; Advertising; Advertising

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case... View Details

Keywords: by Manda Salls; Motion Pictures & Video; Motion Pictures & Video

05 Feb 2009
Research & Ideas

In Praise of Marketing

commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The willingness of producers to build their... View Details

Keywords: by John Quelch; Advertising

02 Apr 2018
Blog Post

Event Planning for Recruiting Success – Part 2

helps overcome that obstacle. For virtual Company Presentations, you can send students a video conference link so that they can attend your presentation in real time or view a recording at a later date. Offering flexibility is an... View Details

Keywords: All Industries

01 Sep 2010
News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional... View Details

Keywords: by Sean Silverthorne; Video Game; Video Game

01 Apr 2000
News

Getting the Message

billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details

Keywords: Susan Young

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Meet the Team | Information Technology

to the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air France, Chanel, and Christian... View Details

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

in improving its cost effectiveness,” says Greenstein. “Those efforts—and lessons learned—are relevant across many formats, not just PCs. There is so much more to come.” Related Reading: Dear Internet: You Are Extraordinary But Not Exceptional View Details

Keywords: by Julia Hanna; Retail; Web Services

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