Publications

05 May 2011
What Do You Think?

How Ethical Can We Be?

further one's career, or desire to protect one's livelihood (or, one might add, one's loved ones)." In an organization, doing what's right starts at the top. Ashraf Khan commented that "Individual managers (tone at the top) play... View Details

Keywords: by Jim Heskett

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Sports Industry; Sports Industry

June 2005
Case

Billy Beane: Changing the Game

Describes how Billy Beane, general manager of the Oakland A's baseball team, employs statistical methodologies to select who is undervalued in the marketplace. Examines why few teams have imitated his organization's successful strategy. Explores threats to Oakland's... View Details

Keywords: Resource Allocation; Competitive Advantage; Sports; Sports Industry; California

January 2014 (Revised August 2017)
Case

StepSmart Fitness

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh

StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details

Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Sports Industry; Sports Industry; New England

September 2023
Case

David Beckham (A)

By: Anita Elberse and David Moreno Vicente

In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details

Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports

2010
Article

Hiring for Strength, Hiring for Weakness: Evidence of Internal Strategic Fit from the NFL

By: Andrew Hill

Firms may hire senior managers to shore up a weakness or to build on a strength. Using evidence on the hiring of NFL head coaches, this paper finds that teams that hire for strength outperform teams that hire for weakness. View Details

Keywords: Strategy; Selection and Staffing; Performance; Sports; Sports Industry

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

forthcoming Management Science Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions By: Adner, Ron, Jianqing Chen, and Feng Zhu Abstract— We study compatibility decisions of two competing platform... View Details

Keywords: Dina Gerdeman

December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Sports Industry; Sports Industry; Sports Industry; United States; North America

August 2005
Case

Bill Belichick and the Cleveland Browns

By: John R. Wells and Travis Haglock

Genius? That is not what they were calling Bill Belichick in Cleveland. Why? Four losing seasons in five years. Fans hurled trash and insults. The media resented him. Ownership abandoned him. Players quit on him. Very different from the three Super Bowls in five years... View Details

Keywords: Business History; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Sports; Sports Industry; United States

July 2014
Article

Project Complexity and Systems Integration: Constructing the London 2012 Olympics and Paralympics Games

By: Andrew Davies and Ian Mackenzie

Our study of the London Olympics 2012 construction programme showed that systems integration is one of the major challenges involved in delivery of a complex "system of systems"—or array—project. Organizations cope with complexity by decomposing a project into... View Details

Keywords: Integration; Construction; Complexity; Sports; Projects; Sports Industry; Sports Industry; London

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

to see. Due to the measurability of sporting performance, every manager of a professional team becomes a winner or a loser in the eyes of the public—week after week. So, it is not surprising that the shelf... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

October 2013
Article

Ferguson's Formula

By: Anita Elberse and Sir Alex Ferguson

When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details

Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

05 Sep 2013
Working Paper Summaries

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry