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      • September 2003
      • Teaching Note

      Music Industry and the Internet, The (TN)

      By: Bharat N. Anand and Estelle S. Cantillon
      Teaching Note to (5-703-513). View Details
      Keywords: Music Industry
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      Anand, Bharat N., and Estelle S. Cantillon. "Music Industry and the Internet, The (TN)." Harvard Business School Teaching Note 704-431, September 2003.
      • April 2003 (Revised January 2004)
      • Case

      Music Industry and the Internet, The

      By: Bharat N. Anand and Estelle S. Cantillon
      Discusses the impact of the Internet on the music industry from 1990 through 2003. Discusses the technology, new business models, and record companies' moves. Provides the necessary background to discuss such matters as well as to assess the strategies of the five... View Details
      Keywords: Internet; Music Industry
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      Anand, Bharat N., and Estelle S. Cantillon. "Music Industry and the Internet, The." Harvard Business School Case 703-513, April 2003. (Revised January 2004.)
      • March 2003 (Revised November 2005)
      • Case

      Bertelsmann AG

      By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring
      On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details
      Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Music Industry; Music Industry; Music Industry; Germany
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      Anand, Bharat N., Michael G. Rukstad, and Christoph Kostring. "Bertelsmann AG." Harvard Business School Case 703-405, March 2003. (Revised November 2005.)
      • June 2002 (Revised September 2005)
      • Case

      Online Music Distribution in a Post-Napster World

      By: Youngme E. Moon
      Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
      Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
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      Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
      • April 2002
      • Teaching Note

      Boston Lyric Opera TN

      By: Robert S. Kaplan
      Teaching Note for (9-101-111). View Details
      Keywords: Music Industry; Music Industry; North and Central America
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      Kaplan, Robert S. "Boston Lyric Opera TN." Harvard Business School Teaching Note 102-074, April 2002.
      • 2002
      • Chapter

      Policy Issues Connecting Music Education and Arts Education

      By: David E. Myers and Arthur C. Brooks
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      Myers, David E., and Arthur C. Brooks. "Policy Issues Connecting Music Education and Arts Education." In The New Handbook of Research on Music Teaching and Learning, edited by Richard J. Colwell and Carol P. Richardson, 909–930. New York: Oxford University Press, 2002.
      • November 2001 (Revised September 2002)
      • Case

      International Management Group (IMG)

      By: Bharat N. Anand and Kate Attea
      In 2001, International Management Group (IMG) is the dominant company in the sports management industry. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management in the early 1960s. Over the next 40 years, IMG's expansion... View Details
      Keywords: Customer Focus and Relationships; Finance; Organizational Structure; Planning; Relationships; Conflict of Interests; Competition; Corporate Strategy; Expansion; Sports Industry
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      Anand, Bharat N., and Kate Attea. "International Management Group (IMG)." Harvard Business School Case 702-409, November 2001. (Revised September 2002.)
      • April 2001
      • Case

      Music Industry Update: April, 2001

      By: Jan W. Rivkin
      Updates BMG Entertainment. View Details
      Keywords: Music Entertainment; Music Industry
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      Rivkin, Jan W. "Music Industry Update: April, 2001." Harvard Business School Case 701-130, April 2001.
      • December 2000 (Revised March 2001)
      • Background Note

      Strategic Use of Music in Marketing, The: A Selective Review

      By: Gerald Zaltman and Nancy Puccinelli
      Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
      Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
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      Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
      • November 2000 (Revised March 2006)
      • Teaching Note

      BMG Entertainment (TN)

      By: Jan W. Rivkin
      Teaching Note for (9-701-003). View Details
      Keywords: Music Industry; Music Industry
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      Rivkin, Jan W. "BMG Entertainment (TN)." Harvard Business School Teaching Note 701-049, November 2000. (Revised March 2006.)
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • October 2000
      • Case

      CDNow (A)

      By: Stephen P. Bradley, Christina Akers and Howard Reitz
      With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
      Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
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      Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Music Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • July 2000 (Revised September 2005)
      • Case

      BMG Entertainment

      By: Jan W. Rivkin and Gerrit Meier
      As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details
      Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Music Industry
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      Rivkin, Jan W., and Gerrit Meier. "BMG Entertainment." Harvard Business School Case 701-003, July 2000. (Revised September 2005.)
      • February 2000 (Revised May 2001)
      • Case

      BET.com

      By: Thomas R. Eisenmann and Pauline M Fischer
      Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
      Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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      Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
      • August 1999 (Revised October 1999)
      • Case

      RCA Records: The Digital Revolution

      By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
      In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
      Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Music Industry; United States
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      Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
      • October 1998
      • Case

      N2K, Inc.

      By: Stephen P. Bradley and Howard Reitz
      Keywords: Music Industry; Music Industry
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      Bradley, Stephen P., and Howard Reitz. "N2K, Inc." Harvard Business School Case 799-017, October 1998.
      • April 1998
      • Background Note

      The U.S. Record Industry in 1997

      By: Lynda M. Applegate, Timothy G Capron and Paul J Knutson
      Provides an overview of the U.S. record industry in the 1990s. View Details
      Keywords: Industry Growth; Music Industry; United States
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      Applegate, Lynda M., Timothy G Capron, and Paul J Knutson. "The U.S. Record Industry in 1997." Harvard Business School Background Note 398-114, April 1998.
      • April 1998
      • Case

      Geffen Records

      By: Jeffrey F. Rayport
      Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details
      Keywords: Technological Innovation; Change Management; Distribution Channels; Music Industry
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      Rayport, Jeffrey F. "Geffen Records." Harvard Business School Case 898-234, April 1998.
      • August 1996 (Revised October 1996)
      • Case

      Suzanne de Passe at Motown Productions (A1)

      By: Linda A. Hill and Jaan Elias
      Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
      Keywords: Management Style; Race; Organizational Culture; Success; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Music Industry
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      Hill, Linda A., and Jaan Elias. "Suzanne de Passe at Motown Productions (A1)." Harvard Business School Case 497-015, August 1996. (Revised October 1996.)
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