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September 2021
Case

Ensuring Your Family’s Future: The Alagil Family Office

By: Lauren Cohen, Esel Çekin and Fares Khrais

Muhammad Alagil was a second-generation leader in the well-known Alagil Family Group of businesses in Saudi Arabia and co-founder and chairman of its family office, Jarir Company for Commercial Investments (Jarir Investments). The case opens in 2021 with Alagil... View Details

Keywords: Family Office; Second-generation; Third-generation; Investments; Philanthropy; Family Business; Investment; Finance; Financial Markets; Philanthropy and Charitable Giving; Saudi Arabia; Middle East

July 2005 (Revised June 2006)
Case

Narayana Murthy and Compassionate Capitalism

By: William W. George, Shailendra Jit Singh and Andrew N. McLean

Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy... View Details

Keywords: Business Ventures; Economic Systems; Ethics; Values and Beliefs; Philanthropy and Charitable Giving; Biography; Leadership; Business or Company Management; Information Technology Industry; India

December 1999 (Revised August 2001)
Case

Millennium Pharmaceuticals, Inc. (A)

By: Stefan H. Thomke and Ashok Nimgade

Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the... View Details

Keywords: Cost Management; Financing and Loans; Medical Specialties; Retention; Growth and Development Strategy; Time Management; Product Development; Problems and Challenges; Alliances; Technology; Biotechnology Industry; Pharmaceutical Industry; Cambridge

October 2015 (Revised October 2016)
Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details

Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain

April 2012 (Revised February 2013)
Case

H-E-B: Creating a Movement to Reduce Obesity in Texas

By: Jose B. Alvarez, Jason Riis and Walter J. Salmon

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and... View Details

Keywords: Corporate Social Responsibility and Impact; Profit; Leading Change; Customer Focus and Relationships; Food and Beverage Industry; Retail Industry; Texas

February 2001
Case

BarnesandNoble.com (C)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details

Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry

July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

2024
Contribution

Work

By: Nien-hê Hsieh and Julie L. Rose

This chapter has two aims. First, in light of the continued dominance of market capitalism, one aim of the chapter is to examine contemporary approaches to traditional concerns about the impact of market capitalism on the manner in which work is carried out. By the... View Details

Keywords: Organizational Design; Employees; Labor

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

February 2024
Article

Conveying and Detecting Listening in Live Conversation

By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks

Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details

Keywords: Interpersonal Communication; Behavior; Perception

2019
Book

VC: An American History

By: Tom Nicholas

An exploration of venture financing in America, from its origins in the whaling industry to the rise of Silicon Valley, that shows how venture capital (VC) created an epicenter for the development of high-tech innovation. The VC industry arose from the United States’... View Details

Keywords: Innovation; Venture Capital; Innovation and Invention; Entrepreneurship; History; United States

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February 2017
Teaching Note

Paez

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy category that suddenly woke up when TOMS, a U.S. company, appropriated the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause.... View Details

Keywords: Brand Management; Brand Positioning; Competitive Positioning; Competitive Strategy; Retailing; Go To Market Strategy; Marketing; Brands and Branding; Marketing Strategy; Retail Industry; Fashion Industry; Argentina; Latin America; South America; Europe

Article

Scaling Up Analogical Innovation with Crowds and AI

By: Aniket Kittur, Lisa Yu, Tom Hope, Joel Chan, Hila Lifshitz - Assaf, Karni Gilon, Felicia Ng, Robert Kraut and Dafna Shachaf

Analogy—the ability to find and apply deep structural patterns across domains—has been fundamental to human innovation in science and technology. Today there is a growing opportunity to accelerate innovation by moving analogy out of a single person’s mind and... View Details

Keywords: Innovation; Artificial Intelligence; Crowdsourcing; Analogy; Innovation and Invention; Technology; Science

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Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton

Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details

Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking

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March 2008 (Revised April 2010)
Case

Ashdown Contracting

By: Joseph B. Lassiter III and Firas Alkhatib

Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details

Keywords: Entrepreneurship; Leadership; Growth and Development Strategy; Management Succession; Market Entry and Exit; Business Strategy

September 1995 (Revised October 1995)
Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Entertainment and Recreation Industry; Health Industry

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November 2006 (Revised October 2007)
Case

Artisan Entertainment Inc.

Geoff Rehnert and Marc Wolpow have left Bain Capital to launch Audax Group. As part of their separation, they have been granted 90-day options to purchase Bain Capital's stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise... View Details

Keywords: Leveraged Buyouts; Private Equity; Financing and Loans; Investment Funds

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October 2014 (Revised July 2015)
Case

Indus Towers: From Infancy to Maturity

By: Ranjay Gulati, Maxim Sytch and Rachna Tahilyani

Indus Towers, the world's largest telecom tower company, is a joint venture between three telecom rivals in India. These rivals—Bharti Airtel, Vodafone India, and Idea Cellular—combined their telecom towers to provide "shared telecom infrastructure" to wireless telecom... View Details

Keywords: Decisions; Judgments; Customer Focus and Relationships; Management; Information Technology; Mobile and Wireless Technology; Information Infrastructure; Telecommunications Industry; India

March 2000
Case

Lockheed Martin: The Employer of Choice Mission

By: Clayton M. Christensen and Michael D Overdorf

A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details

Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry

13 Feb 2007
First Look

First Look: February 13, 2007

Norton, Jack D. Van Horn, Daniel M. Wegner, Scott D. Grafton, and C. Neil Macrae Periodical:Science 315 (January 2007): 393-395 Abstract Despite evidence pointing to a ubiquitous tendency of human minds to wander, little is known about... View Details

Keywords: Martha Lagace

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