Publications

SSRN

25 May 2016
News

FIELD 3: Taking Down Barriers

FIELD (Field Immersion Experiences for Leadership Development) course. “I was interested in entrepreneurship, but I didn’t think that I was cut out for it,” says the Princeton economics major. “FIELD 3 took... View Details

2017
Working Paper

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri

Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details

Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust; Kenya

August 2021
Article

Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya

By: Benjamin Marx, Vincent Pons and Tavneet Suri

Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral... View Details

Keywords: Political Participation; Electoral Institutions; Field Experiment; Voting; Political Elections; Behavior; Trust

April 2020
Article

Field Comparisons of Incentive-Compatible Preference Elicitation Techniques

By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman

Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details

Keywords: Incentive-compatible Elicitation; Experimental Methods; Weather Insurance; Rainfall Insurance; Agricultural Extension; Demand and Consumers

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May 2017
Article

Behavioral Processes in Long-Lag Interventions

By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev

We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details

Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory

June 2021
Article

Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani

We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details

Keywords: Cognitive Similarity; Innovation; Knowledge Production; Natural Field Experiment; Knowledge Acquisition; Knowledge Sharing; Relationships

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September 2015 (Revised March 2017)
Technical Note

FIELD Global Immersion: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

Educators

June 2023
Article

The Salary Taboo: Privacy Norms and the Diffusion of Information

By: Zoë Cullen and Ricardo Perez-Truglia

The limited diffusion of salary information has implications for labor markets, such as wage discrimination policies and collective bargaining. Access to salary information is believed to be limited and unequal, but there is little direct evidence on the sources of... View Details

Keywords: Search Costs; Privacy; Norms; Compensation; Financial Industry; Field Experiment; Knowledge Dissemination; Equality and Inequality; Gender; Compensation and Benefits; Societal Protocols

Research Summary

The Unexpected Effects of Workplace Transparency

By: Ethan S. Bernstein

Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details

Keywords: Transparency; Privacy; Productivity; Field Experiments; Organizational Design; Organizational Structure; Behavior; Social and Collaborative Networks; Human Resources; Leadership; United States; Europe; China; Japan

The Magic That Makes Customer Experiences Stick

The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

26 May 2015
Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

The term "academic research" can conjure images of scientists conducting experiments in a basement laboratory, or of tweed-clad professors poring through old theories to develop new ones. But let's not forget about View Details

Keywords: by Carmen Nobel

September 2016
Article

When 3+1>4: Gift Structure and Reciprocity in the Field

By: Duncan S. Gilchrist, Michael Luca and Deepak Malhotra

Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a discernible effect on productivity (in a context with no future employment opportunities).... View Details

Keywords: Wages; Performance Productivity

Purchase

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

years, MacCormack has led FIELD (Field Immersion Experiences for Leadership Development), a hands-on experiential learning program that has arguably revolutionized education at HBS more than any development... View Details

Keywords: by Michael Blanding; Education

March 2019
Article

When Does Advice Impact Startup Performance?

By: Aaron Chatterji, Solène Delecourt, Sharique Hasan and Rembrand Koning

Why do some entrepreneurs thrive while others fail? We explore whether the advice entrepreneurs receive about managing their employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms... View Details

Keywords: Entrepreneurial Management; Field Experiment; Peer Effects; Entrepreneurial Ecosystems; Advice; Management Style; Management Practices and Processes; Knowledge Dissemination; Entrepreneurship; Performance; India

2016
Working Paper

Saving More in Groups: Field Experimental Evidence from Chile

By: Felipe Kast, Stephan Meier and Dina Pomeranz

We test the impact of a peer group savings program on precautionary savings through two randomized field experiments among 2,687 microcredit clients. The first experiment finds that the Peer Group Treatment, which combines public goal setting, monitoring in the group,... View Details

Keywords: Saving; Decision Making; Interest Rates; Planning; Performance Effectiveness; Economics; Entrepreneurship; Growth and Development; Social Enterprise; Global Range; Chile