Publications

2024
Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details

Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization

SSRN

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18 May 2007
Working Paper Summaries

An Empirical Approach to Understanding Privacy Valuation

Keywords: by Luc Wathieu & Allan Friedman

12 Oct 1999
Research & Ideas

Decoding the DNA of the Toyota Production System

specification, it is establishing a hypothesis that is then tested through action. This approach — the scientific method—is not imposed on workers, it's ingrained in them. And it stimulates them to engage in the kind of experimentation... View Details

Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto

"Learning Through Noticing: Theory and Evidence from a Field Experiment"

We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details

Research Summary

Antecedents and Consequences of Trust in Interorganizational Relations: An International Comparison

The objective of this research project is to build from the conceptual development described above and test the sources and effects of trust in a different empirical setting. The level of analysis is also interorganizational but narrowed to the level of a specific... View Details

2020
Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke

Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details

Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research

June 2010
Article

What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns

By: Glenn Ellison, Edward Glaeser and William R. Kerr

Why do firms cluster near one another? We test Marshall's theories of industrial agglomeration by examining which industries locate near one another, or coagglomerate. We construct pairwise coagglomeration indices for US manufacturing industries from the Economic... View Details

Keywords: Production; Economics; Industry Clusters; Analytics and Data Science; Labor; Theory; Goods and Commodities; United States; United Kingdom

Research Summary

Inflation, Openness, and Exchange-Rate Regimes. The Quest for Short-Term Commitment

By: Laura Alfaro

This paper further tests Romers (1993) extension of Kydland and Prescotts (1977) predictions on dynamic-inconsistency problems with regard to open economies. In a panel data set, I find that openness does not seem to play a role in the short run in restricting... View Details

2022
Article

Nonparametric Subset Scanning for Detection of Heteroscedasticity

By: Charles R. Doss and Edward McFowland III

We propose Heteroscedastic Subset Scan (HSS), a novel method for identifying covariates that are responsible for violations of the homoscedasticity assumption in regression settings. Viewing the problem as one of anomalous pattern detection, we use subset scanning... View Details

Keywords: Scan Statistics; Anomaly Detection; Regression; Model Diagnostics

March 2000
Article

The Duality of Collaboration: Inducements and Opportunities in the Formation of Interfirm Linkages

By: Gautam Ahuja

I argue that the linkage-formation propensity of firms is explained by simultaneously examining both inducement and opportunity factors. Drawing upon resource-based and social network theory literatures I identify three forms of accumulated... View Details

Keywords: Collaboration; Innovation; Networks; Strategy; Alliances; Social and Collaborative Networks; Innovation and Invention; Chemical Industry

August 2012
Article

Dynamically Integrating Knowledge in Teams: A Resource-based View of Team Performance

By: H. K. Gardner, F. Gino and B. Staats

In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order to perform effectively. Yet, many teams fail to do so. Drawing on the resource-based view of the firm, we examine how... View Details

Keywords: Groups and Teams; Projects; Performance Effectiveness; Knowledge Sharing; Employees; Theory; Framework; Management Practices and Processes; Research

2010
Working Paper

Banking Market Concentration and Consumer Credit Constraints: Evidence from the 1983 Survey of Consumer Finances

This paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic location, making it... View Details

Keywords: Age Characteristics; Household Characteristics; Borrowing and Debt; Credit; Banks and Banking; Interest Rates; Geographic Location; Banking Industry

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September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Design; Business Strategy; Policy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry

October 2023 (Revised February 2024)
Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry

Educators

03 Apr 2019
News

Can Mark Zuckerberg Rebuild Trust in Facebook?

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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Forthcoming
Article

Imagining the Future: Memory, Simulation and Beliefs

By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer

How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details

Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking

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