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Publications

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  • All HBS Web  (3,999)
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  • All HBS Web  (3,999)
    • People  (33)
    • News  (1,343)
    • Research  (1,742)
    • Events  (12)
    • Multimedia  (15)
  • Faculty Publications  (853)
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Develop Your Career Vision - Alumni

Careers Develop Your Career Vision Careers Develop Your Career Vision Your career and life vision is unique and evolving. It encompasses what you want to be doing holistically – from work to family to free... View Details
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • September 2006 (Revised May 2008)
  • Supplement

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Engaging local stakeholders and building strong relations has become a strategic imperative for multinational firms in the often politically charged mining, oil, and gas sectors. For BHP Billiton, the world's second largest mining company, its Tintaya copper mine in... View Details
Keywords: Corporate Social Responsibility and Impact; Mining Industry
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Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)." Harvard Business School Supplement 507-030, September 2006. (Revised May 2008.)
  • 2022
  • Working Paper

Communicating Corporate Culture in Labor Markets: Evidence from Job Postings

By: Joseph Pacelli, Tianshuo Shi and Yuan Zou
We examine how firms craft their job postings to convey information about their culture and whether doing so helps attract employees. We utilize state-of-the-art machine learning methods to develop a comprehensive dictionary of key corporate values across the near... View Details
Keywords: Corporate Culture Significance; Labor Markets; Disclosure; Organizational Culture; Recruitment; Talent and Talent Management
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Pacelli, Joseph, Tianshuo Shi, and Yuan Zou. "Communicating Corporate Culture in Labor Markets: Evidence from Job Postings." Working Paper, October 2022.
  • 25 Mar 2008
  • Working Paper Summaries

Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship

Keywords: by Corinne Bendersky & Kathleen L. McGinn; Education
  • October 1987 (Revised November 1994)
  • Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
  • 01 Jun 2020
  • News

Effective Communication in the Age of Zoom

changed the way we work. But according to Rachel Greenwald (MBA 1993), some of the core tenets of interpersonal communication that were important in the office remain just as important in our new digital workspaces—we just need to adjust... View Details
Keywords: Zoom
  • 01 Mar 2015
  • News

Communicating the Language of Business Across Borders

Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly pursue my work in the way that I have.” Neeley’s... View Details
  • 2007
  • Working Paper

Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations

By: Christopher Marquis and Julie Battilana
We develop an institutional theory of how local communities continue to matter for organizations, and why community factors are particularly important in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has... View Details
Keywords: Geographic Location; Local Range; Globalization; Organizational Change and Adaptation; Business and Community Relations; Power and Influence
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Marquis, Christopher, and Julie Battilana. "Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations." Harvard Business School Working Paper, No. 08-034, November 2007.
  • March 2001 (Revised April 2001)
  • Case

Sustainable Development & Socially Responsible Investing: ABB in 2000

By: Forest L. Reinhardt
Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details
Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland
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Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
  • June 2011
  • Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry
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Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients (TN)." Harvard Business School Teaching Note 511-138, June 2011.
  • 01 Aug 2016
  • News

Leading the Way for Dallas Arts Community

When HBS Leadership Fellow Jennifer Scripps (MBA 2005) left HBS for a job as director of special projects at Lincoln Center in New York City, little did she know that her career trail would eventually point back to her hometown of Dallas, Texas. In 2007, she accepted a... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • May 2024
  • Article

Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities

By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
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Asensio, Omar Isaac, Olga Churkina, Becky D. Rafter, and Kira E O'Hare. "Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities." Nature Sustainability 7, no. 5 (May 2024): 590–601.
  • September 2016
  • Article

Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer

By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank
Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?

Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
Keywords: Decision Making; Health Care and Treatment; Health Industry
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Thaker, Nikhil G., Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan, and Steven J. Frank. "Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer." Journal of Oncology Practice 12, no. 9 (September 2016): 813–820.
  • 24 Apr 2014
  • News

Extending goodwill to all in the global community

people and placed more than 215,000 people in jobs, many of whom participated in the organization’s career-training programs. When Gibbons visits Goodwill centers, the advice he gives to the people they serve is simple: “Keep hope alive, View Details
  • 2012
  • Working Paper

FollowMe.IntDev.Com: International Development in the Blogosphere

By: Ryann Manning
This article explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details
Keywords: Development Economics; Interpersonal Communication; Knowledge Acquisition; Experience and Expertise; Globalization; Blogs
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Manning, Ryann. "FollowMe.IntDev.Com: International Development in the Blogosphere." Harvard Business School Working Paper, No. 12-084, March 2012.
  • 29 Mar 2021
  • News

Continuing employee development in the face of budget cuts

  • 01 Oct 1997
  • News

Meeting the Challenges of Third-World Development

sector both domestically and abroad. "The complex web of factors that shape and govern communities in need, whether here in the United States or in the developing world, requires a lasting, cooperative... View Details
  • 2013
  • Working Paper

Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities

By: Andras Tilcsik and Christopher Marquis
This article focuses on geographic communities as fields in which human-made and natural events occasionally disrupt the lives of organizations. We develop an institutional perspective to unpack how and why major events within communities affect organizations in the... View Details
Keywords: Natural Disasters; Situation or Environment; Balance and Stability; Organizations; Business and Community Relations; Philanthropy and Charitable Giving; United States
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Tilcsik, Andras, and Christopher Marquis. "Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities." Harvard Business School Working Paper, No. 13-060, January 2013. (Forthcoming: Administrative Science Quarterly, 58 (March), 2013.)
  • 24 Apr 2014
  • News

Training managers in the developing world

Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help... View Details
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