Publications

September 2018
Article

An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

By: Budhaditya Gupta and Stefan Thomke

Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this... View Details

Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India

Find at Harvard

Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke

For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details

February 2013
Case

LEGO (A): The Crisis

By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry

September 2002 (Revised October 2002)
Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details

Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry

Web

Environmental Quality - Institute For Strategy And Competitiveness

impact profitability and its relationship to sustainable practices. Publications & Resources Jun 2010 Chair’s Paper The Porter Hypothesis at 20: Can Environmental Regulation Enhance Innovation & Competitiveness? by View Details

Web

ICHOM - Institute For Strategy And Competitiveness

framework, Stefan Larsson at the Boston Consulting Group and Martin Ingvar at the Karolinska Institute were exploring the potential of outcomes measurement themselves while studying the impact of Sweden’s extensive disease registries.... View Details

30 Aug 2017
News

The Surprising Power of Online Experiments

January 2009 (Revised May 2009)
Case

Innovation at Mahindra & Mahindra (A)

By: Stefan H. Thomke and Briana Doerr Luthra

Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India

May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration

March 2010 (Revised June 2010)
Case

Dassault Systemes

By: Stefan H. Thomke and Daniela Beyersdorfer

Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details

Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry

Web

Research - Behavioral Finance & Financial Stability

Sector More Info The Cross Section of Bank Value By: Mark Egan , Stefan Lewellen & Adi Sunderam NOV 2016 How do we measure the value of banks? Authors Mark Egan, Stefan Lewellen, and Adi Sunderam tackle this... View Details

May 2003
Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details

Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations

Article

Capture New Value from Your Existing Tech Infrastructure

By: Stefan Thomke and Anthony Rodrigo

When senior managers think about how to respond to the threats and opportunities of technological change, they often dream of the same thing: If they just could start a new company or division that isn’t held back by conventional thinking or outdated business models.... View Details

Keywords: Innovation; Technology; Ecosystem; Incubators; Technological Innovation; Telecommunications Industry; South Asia; Malaysia

Read Now

Article

The Cross Section of Bank Value

By: Mark Egan, Stefan Lewellen and Adi Sunderam

We study the determinants of value creation in U.S. commercial banks. We develop novel measures of individual banks' productivities at collecting deposits and making loans. We relate these measures to bank market values and find that deposit productivity is responsible... View Details

Keywords: Productivity; Banks and Banking; Valuation; Performance Productivity; Value Creation; United States

Find at Harvard

Read Now

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. View Details

Keywords: Carmen Nobel

12 Mar 2021
News

My Favorite Case

Edited by Jen McFarland Flint; illustration by Taylor Callery Scroll the main story to read all alumni submissions or jump to a specific case here: “Suzuki Samurai” Paige Arnof-Fenn (MBA 1991) “Johnson &... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

November 1998 (Revised November 2001)
Case

BMW AG: The Digital Car Project (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details

Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry