Publications

Web

Online Business Analytics Course | HBS Online

School, the John A. Paulson School of Engineering and Applied Sciences, and the Faculty of Arts and Sciences. The... View Details

November – December 2008
Article

Holding a Mirror up to Marketing

By: John A. Quelch and Katherine Jocz

The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details

Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics

Read Now

August 1997
Case

Orbital Sciences Corporation: ORBCOMM

By: Das Narayandas and John A. Quelch

In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details

Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry

Web

Globalization - Faculty & Research

Publications Faculty Geoffrey G. Jones Christopher A. Bartlett Tarun Khanna John A. Quelch Lynn S. Paine Ray A.... View Details

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

2017
Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Article Award for his article with Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox,... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

Working PapersPlatform Rules: Multi-Sided Platforms as Regulators Authors:Kevin J. Boudreau and Andrei Hagiu Abstract This paper provides a basic conceptual framework for interpreting non-price instruments... View Details

Keywords: Martha Lagace

01 Mar 2017
News

A Healthy Profit

Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company,... View Details

Keywords: Dan Morrell

June 2016
Case

Building a Culture of Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Health ＆ Wellness; Strategy; Health; Culture

Web

Organizational Behavior Awards & Honors - Faculty & Research

innovation over the last two years.” Linda A. Hill : Winner of the 2015 Warren Bennis Prize for Excellence in Leadership for “Collective Genius” with Greg Brandeau, Emily Truelove, View Details

February 2016 (Revised May 2016)
Case

Community Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa

February 2016 (Revised May 2016)
Case

Consumer Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia