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February 2018 (Revised March 2019)
Case

Sandlands Vineyards

By: Benjamin C. Esty and Gregory Saldutte

Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details

February 2018 (Revised March 2018)
Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik

In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details

Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

December 2017 (Revised March 2018)
Case

Kellogg Company/eighteen94 capital

By: David Bell, Damien McLoughlin and Natalie Kindred

With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details

December 2017 (Revised January 2018)
Case

Alltech

By: David E. Bell and Natalie Kindred

Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 2017 (Revised January 2018)
Case

NatureSweet

By: Jose Alvarez, Forest Reinhardt and Natalie Kindred

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details

2017
Working Paper

Intermediation in the Supply of Agricultural Products in Developing Economies

By: Kris J. Ferreira, Joel Goh and Ehsan Valavi

Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops.... View Details

Keywords: Developing Countries; Agricultural Supply Chain; Intermediation; Multiple Cahnels; Walrasian Auction; Developing Countries and Economies; Supply Chain; Distribution Channels; Profit; Agriculture and Agribusiness Industry

2017
Article

Agricultural Insurance and Economic Development

By: Shawn A. Cole and Wentao Xiong

This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details

Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry

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Article

China Gambles on Modernizing Through Urbanization

By: Kristen Looney and Meg Rithmire

Contemporary discussions of urbanization and urban construction in China tend to focus on “ghost towns” on the one hand or urbanization as China’s silver bullet to growth and reform on the other. In this paper, we detail what China calls its “New Urbanization Policy.”... View Details

Keywords: Urban Development; Development Economics; Problems and Challenges; China

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July 2017 (Revised November 2017)
Case

'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War

By: Rafael Di Tella, Jose Liberti and Sarah McAra

In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable... View Details

Keywords: Media Regulation; Media; Government and Politics; Policy; Newspapers; Government Legislation; Business and Government Relations; Risk and Uncertainty; Monopoly; Journalism and News Industry; Media and Broadcasting Industry; Argentina

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

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March 2017
Teaching Plan

The Maine Food Cluster Project

By: Karen Mills

The case introduces Craig Denekas, the head of the Libra Foundation, an unusual, private foundation based in Maine, which owns three locally based food companies. Denekas has initiated a project to explore how to grow the food sector in Maine, benefiting not only... View Details

Keywords: Maine; Clusters; Libra Foundation; Locally-based Companies; Food Industry; Development Economics; Industry Clusters; Food; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Maine

February 2017
Teaching Note

India's Amul: Keeping Up with the Times

By: Tarun Khanna, Rohit Deshpandé and Namrata Arora

Teaching Note for HBS No. 516-116. View Details

Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India

February 2017 (Revised December 2017)
Case

Precision Agriculture at Deere & Company

By: Rajiv Lal, Michael E. Porter and Alexandra Houghtalin

January 2017 (Revised April 2019)
Case

The Olmos Project: Value Creation and Value Capture

By: John Macomber, Fernanda Miguel, Laura Urdapilleta and Valeria Moy

Private investment in public infrastructure can be encouraged when there are multiple avenues to capture and to share the value created by such a project. Gains in the market value of land adjacent to projects are not customarily channeled back into defraying the... View Details

Keywords: Value Capture; Infrastructure; Decision Making; Agribusiness; Value Creation; South America; Peru

December 2016
Case

Paine & Partners: Private Equity in Agriculture

By: David E. Bell

December 2016 (Revised February 2020)
Case

Elders Limited

By: Forest L. Reinhardt and Dawn H. Lau

Keywords: Agriculture and Agribusiness Industry; Australia

December 2016 (Revised April 2019)
Case

Rice in Japan

By: Forest Reinhardt, Gunnar Trumbull, Naoko Jinjo and Mayuka Yamazaki

Keywords: Agriculture and Agribusiness Industry; Japan

December 2016
Case

Muñoz Group Faces Brexit

By: Forest Reinhardt and Annelena Lobb

In 2016, Muñoz Group, a multifaceted agribusiness company that developed, produced, packed, imported, and exported citrus, flowers, grapes, juice, and ice cream, faced an unexpected new challenge in the British public’s vote for the United Kingdom to exit the European... View Details

Keywords: Agribusiness; Globalization; Intellectual Property; Government and Politics; Agriculture and Agribusiness Industry; Europe

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