Publications

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

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10 Jan 2011
News

Starbucks' Logo Debate Shows Customers' Engagement

2019
Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details

Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms

2017
Chapter

Globalization in Historical Perspective

By: Pankaj Ghemawat and Geoffrey Jones

This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details

Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization

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24 Sep 2019
Research & Ideas

Do National Security Secrets Hold Back National Innovation?

widespread secrecy is understandably difficult, since by their very nature, secret inventions are hard to find. Recently, a researcher at Harvard Business School found a way to study this issue—by examining patent applications the US government ordered secret during... View Details

Keywords: by Kristen Senz

Research Summary

The Emergence of Charismatic Business Leadership

By: Richard S. Tedlow

Since World War II, a handful of individuals have helped transform the face of modern-day leadership, making charisma essential to the role. In The Emergence of Charismatic Business Leadership, Richard S. Tedlow examines how pioneers like Steve Jobs, Oprah... View Details

November 2021 (Revised January 2024)
Case

The Global Great Depression, 1929-1939

By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli

The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details

Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation

14 Apr 2023
News

How to Stem the Tide of Destabilization and Attempt to Save Globalization? The Answer May Lie in the World’s Cities.

06 Dec 2016
News

Remembering Pearl Harbor On The 75th Anniversary

October 1996 (Revised May 1998)
Case

Regarding NAFTA

By: Debora L. Spar

In the aftermath of World War II, the countries of the industrialized world engaged in an unprecedented round of institution-building, through which historical barriers to international trade, especially tariffs, came tumbling down. The GATT has reshaped the... View Details

Keywords: Organizations; Trade; North America

01 Jan 2010
News

Best Practices: Leading in Crisis

22 Jun 2020
News

How many needless Covid-19 deaths were caused by delays in responding? Most of them

31 Jul 2013
News

Publicly owned companies need to invest

June 2002 (Revised October 2002)
Case

Renewing Germany: Kohl's Legacy and Schroder's Dilemma

By: Huw Pill, Michael Linse, Marie-Anne Popp and Ingrid Vogel

The German economy has long been seen as the locomotive of European (and, on occasion, global) growth. Germany appeared to weather the stagflation of the 1970s more successfully than many other economies, and reunification in 1990 appeared to present opportunities for... View Details

Keywords: Macroeconomics; Economy; Policy; Germany

November 2014
Case

Napalm: From Soldiers Field to Trang Bang

By: Tom Nicholas and Jonas Peter Akins

Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details

Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States

April 2009
Case

The First Global Financial Crisis of the 21st Century

By: Laura Alfaro and Renee Kim

The global economy was expected to suffer from negative growth for the full year in 2009, a phenomenon not seen since World War II. While the U.S. subprime mortgage disaster was blamed as the original instigator, it was noted that the "global imbalances" of the U.S.... View Details

Keywords: Financial Crisis; Mortgages; Globalized Economies and Regions; Policy; International Relations; Business and Government Relations; Conflict and Resolution