Publications

Publications

Filter Results: (466) Arrow Down
Filter Results: (466) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 7 of 466 Results →
  • Article

Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study

By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Related
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
Related
  • March 1997 (Revised March 1998)
  • Case

Help the World See: Self-Sustaining Eye Care in Belize

In 1992, Help the World See (HTWS), a U.S. nonprofit organization dedicated to improving eye care in developing countries, established permanent, self-sustaining eye care clinics in Belize in conjunction with the Belize Council for the Visually Impaired (BCVI). The... View Details
Keywords: Conflict of Interests; Nonprofit Organizations; Health Care and Treatment; Health Industry; Belize
Related
  • 2018
  • Working Paper

Algorithm Appreciation: People Prefer Algorithmic to Human Judgment

By: Jennifer M. Logg, Julia A. Minson and Don A. Moore
Even though computational algorithms often outperform human judgment, received wisdom suggests that people may be skeptical of relying on them (Dawes, 1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think... View Details
Keywords: Algorithms; Accuracy; Advice Taking; Forecasting; Theory Of Machine; Mathematical Methods; Decision Making; Forecasting and Prediction; Trust
Related
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
Related
  • 25 Feb 2025
  • HBS Seminar

Michel Pham, Columbia University

  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

fascinating realm of design and human interaction with everyday objects. Norman provides thought-provoking insights on usability and human-centered design. The book is relevant to my own research on visual analytics. Picture this:... View Details
Keywords: by Dina Gerdeman
  • 13 Oct 2015
  • First Look

October 13, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49831 Creating Reciprocal Value Through Operational Transparency By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—We investigate whether organizations can create value by introducing View Details
  • Web

Resumes & Cover Letters - Alumni

pursuing your first post-graduate role, switching careers, or returning to the workforce after a period of absence, your job search begins by making a case for yourself. Learn how to market yourself to potential employers. Resume Writing Tips Creating View Details
  • 20 Apr 2023
  • Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

Visualized, and Endpoint-focused. Understanding the meaning and the consequence – the why – behind a goal dramatically increases the chances of it being achieved. Spielman, who designed the ACHIEVE model, states “When we add in the “V,” for the View Details
  • 02 Mar 2020
  • HBS Seminar

Drew Carton, Wharton, University of Pennsylvania

    Six Myths of Product Development

    Many companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused techniques. While this tactic can boost the performance of factories, it generally backfires with... View Details
    • Article

    Aztec Castles and the dP3 Quiver

    By: Megan Leoni, Gregg Musiker, Seth Neel and Paxton Turner
    Bipartite, periodic, planar graphs known as brane tilings can be associated to a large class of quivers. This paper will explore new algebraic properties of the well-studied del Pezzo 3 (dP3) quiver and geometric properties of its corresponding brane tiling. In... View Details
    Keywords: Brane Tiling; Del Pezzo 3 Lattice; Dimer Model; Mathematical Methods
    Related
    • 2024
    • Working Paper

    Platform Information Provision and Consumer Search: A Field Experiment

    By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
    Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
    Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
    Related
    • November 2018
    • Article

    Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy

    By: Oliver Schilke and Laura Huang
    Organizational scholars have long underscored the positive consequences of trust, yet trust can also have dysfunctional effects if it is not placed wisely. Though much research has examined conditions that increase individuals’ tendencies to trust others, we know very... View Details
    Keywords: Trust; Interpersonal Communication; Judgments; Perspective
    Related
    • Web

    Live from Klarman Hall - Alumni

    discussion about the profound impact of AI on marketing operations, including visualization and copyrighting, hyper-personalization, media planning and buying, and general efficiency and organizational knowledge. The session will delve... View Details
    • 29 Oct 2013
    • First Look

    First Look: October 29

    exhibits to help students visualize the market and an appendix with a detailed explanation of the PA process. Purchase this case: http://hbr.org/search/514042-PDF-ENG Harvard Business School Case 314-015 Following Lance Armstrong:... View Details
    Keywords: Sean Silverthorne
    • July 2019
    • Article

    'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity

    By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
    When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined... View Details
    Keywords: Cognition and Thinking; Creativity; Forecasting and Prediction
    Related
    • Teaching Interest

    DESIGN THEORY AND PRACTICE ES285

    By: Roberto Verganti

    Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

    Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
    • Web

    Value-Based Health Care - Institute For Strategy And Competitiveness

    the current concepts in how health care delivery systems can grow and deliver value-based health care across geography. See All Presentations In The News Course Trains New Army Musculoskeletal Integrated Practice Unit Teams January 2020 Defense View Details