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Show Results For
- All HBS Web
(533)
- People (1)
- News (146)
- Research (316)
- Events (2)
- Multimedia (1)
- Faculty Publications (93)
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this... View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
users of the competing platform—can arise from the difference in their profit foci. As the difference in the standalone utilities increases, royalties from content sales become less important to the platform owner with greater standalone... View Details
Keywords: Dina Gerdeman
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- 05 Jul 2011
- First Look
First Look: July 5
Extensions to our model accommodate the possibilities of multiple voucher purchases and merchant price re-optimization. Download the paper: http://www.hbs.edu/research/pdf/11-063.pdf Organizations in the Shadow of Communities... View Details
Keywords: Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
business’s success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54913 in press Management Science Communicating Warmth in Distributive Negotiations is Surprisingly Counter-productive By: Jeong, M., J. Minson, M.... View Details
Keywords: Dina Gerdeman
- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Asia; China; Canton (province, China)
- November 2022
- Teaching Note
Proximie: Using XR Technology to Create Borderless Operating Rooms
By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
- 04 Feb 2014
- First Look
First Look: February 4
increased their communication if teammates were also actively participating. Additionally, team performance is uniquely driven by the level of emergent interdependence, as indexed by the diversity of topics discussed and the temporal... View Details
Keywords: Sean Silverthlorne
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
of computing we've lived through in the past. The key insight is that the variable cost of delivering generative AI to an end user is not zero which means we can't necessarily be handing out future software-as-a-service applications... View Details
- Web
Marketing - Faculty & Research
Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
memes in the hands of the crowd. People and brands deliberately feed meme creation by posting iconic moments for the community to play with. Influential dance moves. Users create dance moves to accompany... View Details
Keywords: by John Deighton and Leora Kornfeld
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
- Web
Privacy Notice | About
Privacy Notice This Privacy Notice applies to www.hbs.edu and other Harvard Business School websites that link to this Privacy Notice (the “Sites”). Harvard Business School understands that the privacy of its users is important. To that... View Details
- Web
Help - Alumni
non-school sanctioned events. Exceptions are made for school-sanctioned events (contact Alumni Communications ) and Reunions (contact Reunions team ), and alumni clubs-sanctioned events (contact the Clubs team ). MBA Academic Records How... View Details
- 01 Dec 2023
- News
Endless Possibilities
Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
Keywords: Julia Hanna
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 05 Apr 2011
- First Look
First Look: April 5
School Case 811-064 Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that... View Details
Keywords: Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
“Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not.” There are two main reasons to use One Report,... View Details
Keywords: by Martha Lagace
- 10 Jan 2023
- Research & Ideas
How to Live Happier in 2023: Diversify Your Social Circle
studies from the World Health Organization and users of an app in France. In total, they examined the social interactions of 50,000 people, all pointing to the same finding. Fine-tuning your mix To a lesser extent, social portfolio... View Details
Keywords: by Michael Blanding
- Web
Policies, Rules & Guidelines | About
resources and to foster the well-being of community members and preserve these resources for future generations, the University must codify the rules, practices, and policies that simultaneously protect and facilitate the use of the... View Details