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  • All HBS Web  (4,800)
    • People  (13)
    • News  (1,198)
    • Research  (2,426)
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  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • March 2022 (Revised April 2022)
  • Case

Newsweek: Leading a Transformation

By: Lynda M. Applegate
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Applegate, Lynda M. "Newsweek: Leading a Transformation." Harvard Business School Case 822-096, March 2022. (Revised April 2022.)
  • March 2021
  • Teaching Note

Transformation at Citizens Bank

By: Mark Egan
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Egan, Mark. "Transformation at Citizens Bank." Harvard Business School Teaching Note 221-079, March 2021.
  • September 2017
  • Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040. View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
  • January 2017 (Revised October 2018)
  • Case

Novartis: A Transformative Deal

By: David Collis and Ashley Hartman
When Joe Jimenez became CEO of Swiss-based Novartis in 2010, replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and... View Details
Keywords: Novartis; GlaxoSmithKline; Asset Swap; Acquisitions; Divestiture; Strategy Alignment; Pharmaceuticals; Strategy; Business Strategy; Corporate Strategy; Diversification; Consolidation; Mergers and Acquisitions; Pharmaceutical Industry
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Collis, David, and Ashley Hartman. "Novartis: A Transformative Deal." Harvard Business School Case 717-453, January 2017. (Revised October 2018.)
  • December 2014
  • Case

Private Equity Transforming TDC

By: Josh Lerner
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Lerner, Josh. "Private Equity Transforming TDC." Harvard Business School Case 815-084, December 2014.
  • 30 Nov 2024
  • News

Scaling Up Transformational Innovations

  • May 12 2017
  • Testimonial

Challenge Yourself to Transform

  • 04 Jun 2021
  • News

Inside IKEA’s Digital Transformation

  • March 2022 (Revised March 2022)
  • Supplement

Transformation at Loyola New Orleans (B)

By: David Fubini and Patrick Sanguineti
In August of 2018, Tania Tetlow is inaugurated as President of Loyola University New Orleans, in the midst of turmoil. Prior to her start, the university was given a final warning to land a balanced budget by year's end by its accreditors or risk facing probation. It... View Details
Keywords: Higher Education; Financial Condition; Crisis Management; Change Management; Trust; Transformation
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Fubini, David, and Patrick Sanguineti. "Transformation at Loyola New Orleans (B)." Harvard Business School Supplement 422-053, March 2022. (Revised March 2022.)
  • TeachingInterests

Transforming Customer Experiences - Executive Education

By: Ryan W. Buell
In today's fast-growing service sector, a new set of frameworks are required to build a robust and competitive service business. Transforming Customer Experiences draws upon the latest research and insights to equip senior managers with a new toolkit for leading... View Details
  • November 2008 (Revised March 2018)
  • Case

Transformation of COFCO in a Changing Environment

By: Ray A. Goldberg and Kefei Yang
China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was... View Details
Keywords: Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China
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Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.)
  • March 2014
  • Case

Transforming Tommy Hilfiger (A)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
At the end of 2005, Tommy Hilfiger is taken private by Apax Partners after years of disappointing performance and strategic impasse. Students are asked to evaluate alternative strategic options for the company, and to propose a concrete turnaround plan for the first... View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe
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Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (A)." Harvard Business School Case 714-451, March 2014.
  • March 2006 (Revised February 2017)
  • Case

Rwanda: National Economic Transformation

By: Michael E. Porter, Kaia Miller, Michael McCreless, Kjell Carlsson, Jem Hudson and Haviland Sheldahl-Thomason
Set in the year 2004, when Rwanda commemorated the 10th anniversary of a genocide that had claimed the lives of over 10% of its population. Focuses on the formulation of an economic strategy to rebuild the economy and its institutions after the devastation. Rwanda, one... View Details
Keywords: Crime and Corruption; Developing Countries and Economies; Policy; Government Administration; Crisis Management; Strategy; Rwanda
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Porter, Michael E., Kaia Miller, Michael McCreless, Kjell Carlsson, Jem Hudson, and Haviland Sheldahl-Thomason. "Rwanda: National Economic Transformation." Harvard Business School Case 706-491, March 2006. (Revised February 2017.)
  • Feb 05 2013
  • Testimonial

GMP: A Transformative Experience

  • March 2022
  • Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
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Avery, Jill, and Sunil Gupta. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Teaching Note 522-061, March 2022.
  • Blog

Is the Digital Transformation Certificate Right for You?

Transformation Certificate. Build Your Strategic Edge Designed for executives in a wide range of roles, the Digital Transformation Certificate recognizes the advanced learning that you have... View Details
  • 03 Oct 2011
  • Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
Keywords: by Michael Blanding; Manufacturing
  • March 18, 2020
  • Article

How Honest Conversations Can Accelerate Corporate Transformation

By: Michael Beer
When CEOs engage a cross section of their key people in an honest conversation about organizational strengths and barriers to the execution of strategic changes required by the changing competitive landscape, transformations are accelerated. The honest conversation... View Details
Keywords: Honesty; Communication; Organizational Change and Adaptation; Transformation; Organizational Culture
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Beer, Michael. "How Honest Conversations Can Accelerate Corporate Transformation." Chief Executive (March 18, 2020).
  • October 2022
  • Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details
Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
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Koning, Rembrand, and Nicole Keller. "Lyra Health: Transforming Mental Health." Harvard Business School Case 723-365, October 2022.
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