Publications

SSRN

Read Now

Web

IT Strategy: The Future of the Web at HBS | Information Technology

director for Knowledge and Library Services at the Baker Library | Bloomberg Center at HBS. “A well-implemented CMS enables all of us to work more seamlessly and fosters a culture of innovation around our evolving content needs.” Learn More About the Strategic View Details

28 Sep 2021
News

TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

Web

IT Strategy: Building and Fostering Our Community and Culture | Information Technology

This included workstreams focused on community engagement, talent management, and technology and measurement. The team began executing against the action plan formally in 2024, with key activities like... View Details

Web

IT Strategy: Protecting HBS Information and Data Assets | Information Technology

IT Strategy: Protecting HBS Information and Data Assets Strategic Priority: 4. Protect HBS Information & Technology Assets By Annie Harrison on December 4, 2024 Share via Facebook Share via LinkedIn Print Share via email The Opportunity A... View Details

19 Dec 2013
Blog Post

“Tell me, what is it you plan to do with your one wild and precious life?”

graduating students to answer a question posed by Mary Oliver’s poem, The Summer Day - “Tell me, what is it you plan to do with your one wild and precious life?” While I don’t yet have an answer to that question, I do know that I want to... View Details

Keywords: Technology

November 2015 (Revised February 2017)
Case

Cisco Systems: In Search of the Next CEO

By: Boris Groysberg, Sarah L. Abbott, Olivia Hull and J. Yo-Jud Cheng

It’s August 2014 and John Chambers is expected to announce his retirement after 17 years as CEO of global technology giant Cisco Systems. Under Chambers’s leadership, Cisco has grown from $2.2 billion in annual revenues and under 4,000 employees to revenues of $46... View Details

Keywords: Leadership; Succession Planning; CEO Succession; Managing Change; Person-organization Fit; Management Succession; Transition; Talent and Talent Management; Change Management; Retirement; Innovation Leadership; Recruitment; Corporate Governance; Experience and Expertise; Technology Industry; Technology Industry; United States; San Jose; California

April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States

Find at Harvard

Read Now

Web

IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

this effort, we will also establish a clear plan for managing our cloud environment in the future to ensure smooth operations. Observability and Cloud Monitoring: We are improving the way we track and manage our View Details

Web

IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology

this new website to showcase to our HBS community (and the world) and the great work and depth of resources coming from HBS IT,” said Shannon Breen, Managing Director, Organizational Effectiveness, HBS IT. “We hope this site brings the community closer to the... View Details

Web

IT Strategy: Empowering the Future of Generative AI Innovation at HBS | Information Technology

to the adoption of GenAI tools across the School, helping to organize and plan AI-related community events, including AI showcases , a HBS IT Hackathon , and Prompt-a-Thons for IT and HBS. "The GenAI Exploration and Enablement project... View Details

Web

AI Enhanced Learning: HBS IT and Faculty Collaborate on Research Navigator Bot | Information Technology

Instructional Design (ID) team quickly got involved, and plans soon emerged to create the Research Navigator—a custom chatbot built in ChatGPT that could be trained to help students refine their problem-solving approach and craft more... View Details

June 2021
Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Technology Industry; Technology Industry; Israel

October 2014 (Revised June 2016)
Case

NuScale Power—the Future of Small Modular Reactors

By: Richard Vietor

NuScale Power, an entrepreneurial venture in Portland, Oregon, has designed the leading modular nuclear reactor in the United States. This Reactor will be the safest and simplest ever built. Started in 2007 as an entrepreneurial venture, the company is now two years... View Details

Keywords: Nuclear; Power; Technology; Risk; Energy; Information Technology; Entrepreneurship; Risk and Uncertainty; Energy Industry

Web

IT Strategy: Creating a Frictionless Experience with Federated Identity and Access Management | Information Technology

more flexible and scalable technical backend. This isn't just an upgrade; it's a game-changer. As Ryan Frazier, Managing Director of Technology at HBS Online and Executive Education, puts it: "While 'identity services' doesn't sound like... View Details

November 2019 (Revised April 2021)
Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock

In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details

June 2024
Teaching Note

Roku 2021

By: David B. Yoffie

Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and... View Details

Keywords: Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Organizational Change and Adaptation; Media and Broadcasting Industry

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

April 2020
Case

Apple Inc. in 2020

By: David B. Yoffie and Daniel Fisher

After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details

Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Technology Industry; Technology Industry; Technology Industry