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- Research (1,015)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
elements are added.” Both businesses require vision and a healthy appetite for risk. Another similarity is permits, budgets, and a cast of people who come together to work on a common project for two or three years. Attracting a cornerstone client like View Details
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
- 01 Mar 2019
- News
The One That Got Away
online food delivery business based in Denmark. This was our conclusion: “Just Eat seems to only work in Denmark, where business is profitable. Its other half-dozen markets are burning cash. It already has 10 percent of the Denmark... View Details
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 01 Sep 2004
- News
Survey Spotlights HBS Experience
marking a reunion year in 2003 plus graduates of the Class of 2001. The overall response rate was 31 percent. The results of the survey will help the School shape a wide range of programs and activities targeted toward prospective and... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
high-value innovation that was conceptually and strategically right for us." An initiative launched by Lafley calls upon P&G to find half of its new products outside its walls, up from 20 percent four years ago and about 35 percent today. Lafley has also pushed for... View Details
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details
- 01 Dec 2009
- News
Robert Goodwin
marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
- 01 Mar 2023
- News
The Exchange: Micro Management
on soft information could transform how we think about which entrepreneurs to target with larger or more flexible loans. Are these findings making their way into practice? Roth: Not very quickly, so we are working with a microfinance... View Details
- 01 Sep 2011
- News
Green Day
good ROI.” Diniz began to brainstorm with Paulo Puterman, a friend studying to get his PhD in biotechnology at the University of São Paulo who also happened to be focused on the highly efficient elephant grass/electricity equation. “After a year of talking we... View Details
- 01 Mar 2013
- News
A United Front
Ferguson: Managing Manchester United." The flip side of Ferguson's acclaim, of course, is that he and his team have a large target on their backs. When the case opens on the 2012–2013 season, the club is facing a well-funded, vigorous... View Details
- 01 Mar 2010
- News
Rx for Too Big to Fail
speed limits (rather than by prohibiting cars or leaving the risk entirely to the market to resolve), we need to do much the same in managing the risk posed by the largest financial institutions. Above all, we must limit their leverage,... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
renting than any time in the last five decades, and Davis knew there was a market opportunity here. Yet Davis moved in the opposite direction of many real estate investors. He didn’t target big states with... View Details
- 28 May 2019
- News
Cure All
How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
before I arrived. The Gap, Inc., our parent company, was struggling to find a niche for Banana Republic. They knew that the original safari theme was no longer working, and they were aware that they needed to make serious changes. When I got here we did some classical... View Details
- 01 Apr 1998
- News
New Releases
in the financial management field. Over the last fifteen years, they have developed and described key concepts, such as activity-based costing (ABC), activity-based management, operational systems for learning and improvement, and target... View Details
- 01 Jun 2015
- News
Learning from Global Immersion Experiences
against a backdrop of unusually sobering geopolitical events, including the attack on Charlie Hebdo headquarters in Paris and a suicide bombing at a police station in Istanbul’s historic Sultanahmet quarter, not far from the area where the students planned to conduct... View Details