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- All HBS Web
(1,507)
- People (3)
- News (209)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Dec 2009
- News
Robert Goodwin
marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired by John B. Hoffmann (MBA... View Details
- 01 Mar 2006
- News
The Producers
tax incentives), they will work on the set for months at a time and follow through on marketing once the film is complete. However, there are often no guarantees that a project will make it to the big screen, and for that reason it’s... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
service targeted at an established market, then rapid market entry and a quick sellout provide the best chances for success. For an entrepreneur wanting to build a business over time, the odds can be... View Details
- 01 Dec 2006
- News
Inside Intel
for Integrated Electronics), Grove started as director of operations before rising through the ranks to COO in 1979. For the next two years he presided over an all-out crusade with the fearsome name of Operation CRUSH. Powered by Intel’s sales and View Details
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building C Space, a next-generation... View Details
- 01 Dec 2006
- News
Over 50 and Job Hunting?
improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details
- 01 Mar 2012
- News
Get Creative
21st century. —JH —Carliss Baldwin is the William L. White Professor of Business Administration. She studies the process of design and its impact on firm strategy and the structure of business ecosystems. How do you successfully market an... View Details
- 01 Jun 2006
- News
A Capital Asset
tight security worldwide. There could be no soft targets anywhere. That was the wake-up call.” Bonnie Rubenstein Cohen (MBA ’67) grew up in the blue-collar “Shoe City” of Brockton, Massachusetts. Her father, Harold Rubenstein (MBA ’40),... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
(Photo courtesy of KDC Solar) Launched in 2011, QE solar is an operations and maintenance company focused on servicing large-scale, commercial solar energy structures—the kind typically owned by large utility companies. The company is based in New Jersey, the... View Details
- 01 Jan 2003
- News
Daniel L. Vasella, M.D.
Ciba-Geigy and Sandoz and now the sixth largest pharmaceutical company in the world-is doing just that. And Gleevec-the first "designer drug" for patients with chronic myeloid leukemia (CML) that targets cancer-producing molecules and... View Details
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
- 01 Sep 2011
- News
Water for Life
portfolio of businesses under the Ayala corporate umbrella? Ayala has historically aligned itself with the economic goals of the country. An emerging market faces many social and economic challenges, but finding a solution to those... View Details
- 01 Mar 2007
- News
Daniel Vasella
Secondly, we thought we would run it better. The California biotech firm famously failed to produce enough flu vaccine for the U.S. market in 2004. And thirdly, we saw that there was a significant growth opportunity due to new vaccines,... View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 01 Jun 2014
- News
Screen Saver
Entertainment Group and ahead of Cinemark Theatres), AMC has 345 theaters and nearly 5,000 screens across the United States, with about 20,000 employees hosting some 200 million moviegoers each year. (AMC has the largest market share in... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White