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      • February 2024
      • Supplement

      JTC: Stronger Together with Shared Ownership: What JTC Did and Its Impact

      By: Ethan Bernstein
      Nigel Le Quesne, CEO of Jersey-based financial services firm JTC, firmly believed that "shared ownership" was at the heart of his company’s successful track record. The firm had seen its revenues, profits, and number of clients and staff grow steadily throughout its... View Details
      Keywords: Employee Stock Ownership Plan; Leadership Style; Organizational Culture; Going Public; Employee Ownership; Financial Services Industry
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      Bernstein, Ethan. "JTC: Stronger Together with Shared Ownership: What JTC Did and Its Impact." Harvard Business School Multimedia/Video Supplement 424-707, February 2024.
      • February 2024
      • Supplement

      Ada: On Fundraising and Cofounding

      By: Reza Satchu and Patrick Sanguineti
      Mike Murchison, cofounder and CEO of Ada, shares his fundraising philosophy and reflects on what he believes underpins a successful cofounder relationship. View Details
      Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Partners and Partnerships; Entrepreneurial Finance
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      Satchu, Reza, and Patrick Sanguineti. "Ada: On Fundraising and Cofounding." Harvard Business School Multimedia/Video Supplement 824-708, February 2024.
      • February 2024 (Revised May 2024)
      • Case

      Johnson Security Bureau: Building Multigenerational Success

      By: Henry McGee, Annelena Lobb and David Muoser
      Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details
      Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)
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      McGee, Henry, Annelena Lobb, and David Muoser. "Johnson Security Bureau: Building Multigenerational Success." Harvard Business School Case 824-040, February 2024. (Revised May 2024.)
      • February 2024
      • Case

      Adventures Inc: 21st Century Brand Building

      By: Boris Groysberg and Sarah L. Abbott
      Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
      Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
      • February 2024
      • Case

      Compass Pathways: Pioneering Psychedelic Treatment

      By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu
      This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no... View Details
      Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Testing and Trials; Research and Development; Laws and Statutes; Pharmaceutical Industry; Europe; United States; United Kingdom
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      Zuzul, Tiona, Kisha Lashley, and Gamze Yucaoglu. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Case 724-412, February 2024.
      • February 2024
      • Case

      FIGS: Scrubbing the Status Quo

      By: Jeffrey F. Rayport and Nicole Tempest Keller
      In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details
      Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada
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      Rayport, Jeffrey F., and Nicole Tempest Keller. "FIGS: Scrubbing the Status Quo." Harvard Business School Case 824-062, February 2024.
      • 2024
      • Working Paper

      Scaling New Ventures for Successful Growth

      By: Ranjay Gulati
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      Gulati, Ranjay. "Scaling New Ventures for Successful Growth." Working Paper, 2024.
      • January 2024
      • Case

      Frank Cornelissen: The Great Sulfite Debate (A)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
      • January 2024
      • Teaching Note

      Frank Cornelissen: The Great Sulfite Debate (A) & (B)

      By: Tiona Zuzul
      Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
      • January 2024
      • Supplement

      Frank Cornelissen: The Great Sulfite Debate (B)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
      • January 2024
      • Supplement

      Buurtzorg

      By: Ethan Bernstein and Tatiana Sandino
      As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were empowered to manage themselves, both in... View Details
      Keywords: Organizational Design; Management Style; Business Model; Knowledge Dissemination; Learning; Organizational Culture; Health Industry; Netherlands
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      Bernstein, Ethan, and Tatiana Sandino. "Buurtzorg." Harvard Business School Multimedia/Video Supplement 424-705, January 2024.
      • January 2024
      • Case

      The Financial Times (FT) and Generative AI

      By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
      In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry
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      Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.
      • January 2024
      • Background Note

      Evaluating Innovations in the Organization of Primary Care: What Type of Innovation Is It and How Well Does It Align with the Six Factors?

      By: Regina E. Herzlinger and James Wallace
      How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating in Health Care course book.

      This note and "Health Stop (A): What Type... View Details
      Keywords: Business Model; Health Care and Treatment; Collaborative Innovation and Invention; Mission and Purpose; Alignment; Health Industry
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      Herzlinger, Regina E., and James Wallace. "Evaluating Innovations in the Organization of Primary Care: What Type of Innovation Is It and How Well Does It Align with the Six Factors?" Harvard Business School Background Note 324-037, January 2024.
      • January 2024 (Revised February 2024)
      • Case

      OpenAI: Idealism Meets Capitalism

      By: Shikhar Ghosh and Shweta Bagai
      In November 2023, the board of OpenAI, one of the most successful companies in the history of technology, decided to fire Sam Altman, its charismatic and influential CEO. Their decision shocked the corporate world and had people wondering why OpenAI had designed a... View Details
      Keywords: AI; AI and Machine Learning; Governing and Advisory Boards; Ethics; Strategy; Technological Innovation; Leadership
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      Ghosh, Shikhar, and Shweta Bagai. "OpenAI: Idealism Meets Capitalism." Harvard Business School Case 824-134, January 2024. (Revised February 2024.)
      • 2024
      • Case

      Christiana Figueres and the Paris Climate Negotiations (A)

      By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
      This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details
      Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership
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      Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Paris Climate Negotiations (A)." Program on Negotiation at Harvard Law School Case, 2024.
      • 2024
      • Case

      Christiana Figueres and the Paris Climate Negotiations (B)

      By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
      This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details
      Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership
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      Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Paris Climate Negotiations (B)." Program on Negotiation at Harvard Law School Case, 2024.
      • 2024
      • Case

      Christiana Figueres and the Paris Climate Negotiations: Figueres the Negotiator (C)

      By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
      This three-part, stop action case study, structured for classroom discussion, centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change... View Details
      Keywords: Climate Change; Negotiation; Environmental Management; International Relations; Leadership
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      Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Paris Climate Negotiations: Figueres the Negotiator (C)." Program on Negotiation at Harvard Law School Case, 2024.
      • December 22, 2023
      • Article

      How NFTs Will Make a Comeback in 2024

      By: Scott Duke Kominers and Steve Kaczynski
      NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details
      Keywords: NFTs; Web3; Crypto Economy; Value Creation; Brands and Branding; Marketing Strategy
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      Kominers, Scott Duke, and Steve Kaczynski. "How NFTs Will Make a Comeback in 2024." Consensus Magazine (December 22, 2023).
      • December 2023 (Revised March 2024)
      • Case

      Manufacturing Moderna's Future

      By: Satish Tadikonda and William Marks
      In 2019, Moderna faced long odds of survival having failed to develop a successful clinical program out of the vast platform technology they had built around mRNA. Nearly overnight, the company skyrocketed to success with a vaccine for COVID-19, leading to an extremely... View Details
      Keywords: Health Pandemics; Health Testing and Trials; Technological Innovation; Product Development; Production; Science-Based Business; Biotechnology Industry
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      Tadikonda, Satish, and William Marks. "Manufacturing Moderna's Future." Harvard Business School Case 824-076, December 2023. (Revised March 2024.)
      • December 2023
      • Case

      Robert McNamara: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family... View Details
      Keywords: Performance Measurement; Military; Leadership Development; Values and Beliefs; Personal Characteristics; Leadership Style; Success; Business and Government Relations; Power and Influence; Business Education; War
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      Simons, Robert, and Shirley Sun. "Robert McNamara: Changing the World." Harvard Business School Case 124-036, December 2023.
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