Publications

Research Summary

Creating and Consuming Brand Meaning

By: Jill J. Avery

This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

2014
Working Paper

Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth

By: Daniel Malter

I propose that an organization's growth potential may suffer if its identity is eclipsed by or confounded with the organizations with which it collaborates and competes. Using status as a salient feature of identity, I devise two network measures to capture the degree... View Details

Keywords: Distinctiveness; Status; Networks; Resource Acquisition; Growth; Venture Capital; Status and Position; Organizational Change and Adaptation; Identity; Growth and Development Strategy

SSRN

04 Apr 2016
Working Paper Summaries

Preparing the Self for Team Entry: How Relational Affirmation Improves Team Performance

Keywords: by Julia J. Lee, Francesca Gino, Daniel M. Cable, and Bradley R. Staats

2010
Chapter

Identity-Based Leader Development

By: Scott Snook, Herminia Ibarra and Laura Ramo

Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that... View Details

Keywords: Leadership Development; Identity; Transition; Transformation; Perspective; Managerial Roles; Business Processes; Personal Development and Career

February 2023 (Revised July 2023)
Case

Moleskine Foundation: Can Creativity Change the World?

By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick

The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details

Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States

Educators

2024
Working Paper

Pitch Perfect: Investing in Transportable Presentation Skills to Support Poly-vocal Personae

By: James Riley and Susan S. Silbey

For organizations requiring independent and creative thinking skills for complex problem-solving, especially within a multi-disciplinary pool of collaborators, conventional socialization practices flattening individuality for the sake of uniformity is not necessarily... View Details

Keywords: Creativity; Identity; Competency and Skills; Groups and Teams

Research Summary

Overview

My research encompasses two related streams. The first examines the vicissitudes of individuals' identities in the context of itinerant careers, with a specific focus on the role of management education in hosting managers' efforts to consolidate and/or... View Details

April 2024
Article

How Our Ideological Out-Group Shapes Our Emotional Response to Our Shared Socio-Political Reality

By: Julia Elad-Strenger, Amit Goldenberg, Tamar Saguy and Eran Halperin

What shapes our emotional responses to socio-political events? Following the social identity approach, we suggest that individuals adjust their emotional responses to socio-political stimuli based on their ideological out-group's responses, in a manner that preserves... View Details

Keywords: Political Ideology; Emotions; Identity; Groups and Teams; Israel

2012
Chapter

When Identities, Interests, and Information Collide: How Subgroups Create Hidden Profiles in Teams

By: Jeffrey T. Polzer, Lisa Kwan and Lisa B. Kwan

Purpose—We review how team members' identities and interests affect team functioning, paying special attention to subgroup dynamics triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and... View Details

Keywords: Information; Conflict of Interests; Interests; Groups and Teams; Identity; Performance

2009
Chapter

Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail

We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Educators

Summer 2011
Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire

Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details

Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

September 2011
Article

Taking Gender into Account: Theory and Design for Women's Leadership Development Programs

By: Robin J. Ely, Herminia Ibarra and Deborah Kolb

We conceptualize leadership development as identity work and show how subtle forms of gender bias in the culture and in organizations interfere with the identity work of women leaders. Based on this insight, we revisit traditional approaches to standard leadership... View Details

Keywords: Programs; Prejudice and Bias; Leadership Development; Identity; Organizational Culture; Gender

08 Dec 2009
First Look

First Look: Dec. 8

with—and may displace—producer innovation in many parts of the economy. We argue that a transition from producer innovation to open single user and open collaborative innovation is desirable in terms of social welfare and so worthy of... View Details

Keywords: Martha Lagace

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States