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    • All HBS Web  (543)
      • Faculty Publications  (209)

      Social CognitionRemove Social Cognition →

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      • April 2011
      • Article

      Ethical Breakdowns: Good People often Let Bad Things Happen. Why?

      By: Max H. Bazerman and Ann E. Tenbrunsel
      Companies are spending a great deal of time and money to install codes of ethics, ethics training, compliance programs, and in-house watchdogs. If these efforts worked, the money would be well spent. But unethical behavior appears to be on the rise. The authors observe... View Details
      Keywords: Ethics; Moral Sensibility; Corporate Accountability; Corporate Governance; Leadership; Behavior; Conflict of Interests
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      Bazerman, Max H., and Ann E. Tenbrunsel. "Ethical Breakdowns: Good People often Let Bad Things Happen. Why?" Harvard Business Review 89, no. 4 (April 2011).
      • March 2011
      • Article

      Zoom In, Zoom Out

      By: Rosabeth Moss Kanter
      Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people prefer to see things up close, others from afar. Both perspectives have virtues. But they should not be fixed... View Details
      Keywords: Strategy; Cognition and Thinking; Perspective; Leadership; Opportunities; Decisions
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      Kanter, Rosabeth Moss. "Zoom In, Zoom Out." Harvard Business Review 89, no. 3 (March 2011).
      • Article

      From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

      By: Dan Ariely and Michael I. Norton
      Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has... View Details
      Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges
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      Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46.
      • 2011
      • Working Paper

      Naiveté and Cynicism in Negotiations and Other Competitive Contexts

      By: Chia-Jung Tsay, Lisa L. Shu and Max Bazerman
      A wealth of literature documents how the common failure to think about the self-interests of others contributes to suboptimal outcomes. Yet sometimes, an excess of cynicism appears to lead us to over-think the actions of others and make negative attributions about... View Details
      Keywords: Decision Choices and Conditions; Negotiation; Behavior; Cognition and Thinking; Perspective; Trust; Competitive Strategy; Competitive Advantage
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      Tsay, Chia-Jung, Lisa L. Shu, and Max Bazerman. "Naiveté and Cynicism in Negotiations and Other Competitive Contexts." Harvard Business School Working Paper, No. 11-066, January 2011. (Revised May 2011.)
      • 2010
      • Working Paper

      Cognitive Barriers to Environmental Action: Problems and Solutions

      By: Lisa L. Shu and Max Bazerman
      We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
      Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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      Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
      • September 2010 (Revised December 2012)
      • Case

      Assembling Smartphones: Takt Time ≠ Cycle Time?

      By: Willy Shih and Ethan Bernstein
      The case was prepared to be used as part of a process review in the first year Technology and Operations Management course at HBS. It offers students an opportunity to discuss the context of a manufacturing process choice, and then examine actual production numbers... View Details
      Keywords: Cognition and Thinking; Research and Development; Design; Six Sigma; Measurement and Metrics; Production
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      Shih, Willy, and Ethan Bernstein. "Assembling Smartphones: Takt Time ≠ Cycle Time?" Harvard Business School Case 611-012, September 2010. (Revised December 2012.)
      • 2010
      • Article

      The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are

      By: A. E. Tenbrunsel, K. Diekmann, K A. Wade-Benzoni and Max Bazerman
      This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
      Keywords: Forecasting and Prediction; Values and Beliefs; Framework; Research; Behavior; Cognition and Thinking; Perception; Prejudice and Bias
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      Tenbrunsel, A. E., K. Diekmann, K A. Wade-Benzoni, and Max Bazerman. "The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are." Research in Organizational Behavior 30 (2010): 153–173.
      • March 2010
      • Column

      Think Outside the Building

      By: Rosabeth Moss Kanter
      Keywords: Cognition and Thinking
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      Kanter, Rosabeth Moss. "Think Outside the Building." Harvard Business Review 88, no. 3 (March 2010).
      • Article

      How to Bounce Back from Adversity

      By: Joshua D. Margolis and Paul G. Stoltz
      The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details
      Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking
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      Margolis, Joshua D., and Paul G. Stoltz. "How to Bounce Back from Adversity." Harvard Business Review 88, nos. 1/2 (January–February 2010).
      • September – October 2009
      • Article

      U.S. Energy Policy: Overcoming Barriers to Acting

      By: Max Bazerman
      Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But there is a serious problem endemic to America's energy... View Details
      Keywords: Policy; Climate Change; Energy Sources; Government and Politics; Cognition and Thinking; Management Analysis, Tools, and Techniques; Problems and Challenges; Non-Renewable Energy; Economics; Natural Environment; Energy Industry; United States
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      Bazerman, Max. "U.S. Energy Policy: Overcoming Barriers to Acting." Environment: Science and Policy for Sustainable Development (September–October 2009). (This is a adaptation of a paper that originally appeared as "Barriers to Acting in Time on Energy, and Strategies for Overcoming Them" in K. Gallagher (Ed.), Acting in Time on Energy Policy. Washington, DC: Brookings, 2009.)
      • 2009
      • Working Paper

      A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

      By: Chia-Jung Tsay and Max H. Bazerman
      Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
      Keywords: Decision Making; Ethics; Negotiation; Behavior; Cognition and Thinking; Emotions
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      Tsay, Chia-Jung, and Max H. Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Harvard Business School Working Paper, No. 10-002, July 2009.
      • 2009
      • Working Paper

      In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

      By: Max H. Bazerman and Joshua D. Greene
      Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented... View Details
      Keywords: Decision Making; Cost vs Benefits; Moral Sensibility; Cognition and Thinking
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      Bazerman, Max H., and Joshua D. Greene. "In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis." Harvard Business School Working Paper, No. 10-001, July 2009.
      • 2009
      • Chapter

      Checking Your Identities at the Door? Positive Relationships Between Non-Work and Work Identities

      By: Nancy Rothbard and Lakshmi Ramarajan
      In this chapter we examine factors that enable individuals to experience compatibility between their work and non-work identities. Specifically, we suggest that identity compatibility is influenced by (a) the extent to which individuals can control the co-activation of... View Details
      Keywords: Personal Development and Career; Identity; Adaptation
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      Rothbard, Nancy, and Lakshmi Ramarajan. "Checking Your Identities at the Door? Positive Relationships Between Non-Work and Work Identities." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton. Psychology Press, 2009.
      • 2009
      • Chapter

      Entrepreneurship and the History of Globalization

      By: G. Jones and R. Daniel Wadhwani
      In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research... View Details
      Keywords: History; Multinational Firms and Management; Resource Allocation; Research; Entrepreneurship; Cognition and Thinking; Growth and Development Strategy
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      Jones, G., and R. Daniel Wadhwani. "Entrepreneurship and the History of Globalization." In The Act of Accumulation. Essays in Honor of Gyorgy Kover, edited by J. Klement, K. Halmos, A. Pogany, and B. Tomka. Budapest: Századvég Kiadó, 2009.
      • 2009
      • Article

      Implicit Affect in Organizations

      By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
      Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
      Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
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      Barsade, Sigal G., Lakshmi Ramarajan, and Drew Westen. "Implicit Affect in Organizations." Research in Organizational Behavior 29 (2009): 135–162.
      • August 2009
      • Article

      Mental Accounting and Small Windfalls: Evidence from an Online Grocer

      By: John Beshears and Katherine L. Milkman
      We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
      Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
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      Beshears, John, and Katherine L. Milkman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Journal of Economic Behavior & Organization 71, no. 2 (August 2009): 384–394.
      • Article

      When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

      By: Carey K. Morewedge and Michael I. Norton
      This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
      Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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      Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.)
      • September 2008
      • Article

      Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)

      By: G. Gavetti, Daniel A. Levinthal and Jan W. Rivkin
      Keywords: Strategy; Cognition and Thinking; Communication
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      Gavetti, G., Daniel A. Levinthal, and Jan W. Rivkin. "Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)." Strategic Management Journal 29, no. 9 (September 2008).
      • fall 2008
      • Article

      Toward a Theory of Behavioral Operations

      By: Francesca Gino and Gary P. Pisano
      Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
      Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
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      Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
      • 2008
      • Working Paper

      Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior

      By: Francesca Gino, Lisa L. Shu and Max H. Bazerman
      People often make judgments about the ethicality of others' behaviors and then decide how harshly to punish such behaviors. When they make these judgments and decisions, sometimes the victims of the unethical behavior are identifiable, and sometimes they are not. In... View Details
      Keywords: Decision Choices and Conditions; Judgments; Ethics; Law; Behavior; Cognition and Thinking; Prejudice and Bias
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      Gino, Francesca, Lisa L. Shu, and Max H. Bazerman. "Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior." Harvard Business School Working Paper, No. 09-020, August 2008. (Revised October 2009.)
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