Filter Results:
(889)
Show Results For
- All HBS Web
(4,376)
- People (11)
- News (889)
- Research (2,788)
- Events (5)
- Multimedia (11)
- Faculty Publications (1,696)
Show Results For
- All HBS Web
(4,376)
- People (11)
- News (889)
- Research (2,788)
- Events (5)
- Multimedia (11)
- Faculty Publications (1,696)
Sort by
- 01 Dec 2004
- News
Getting Personal
marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively... View Details
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost market share... View Details
- 01 Apr 1998
- News
Emerging Information
IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details
Keywords: Paul Michelman
- 04 Sep 2019
- News
Case Study: Up in the Air
on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and... View Details
- 01 Mar 2008
- News
A World of Information at Your Fingertips
The next time you need to do Career Planning or business research, Baker Library can help. With the click of a mouse, its eBaker online service delivers a trove of brand-name resources at little or no cost to HBS alumni. Career planning... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
Mikitani (MBA 1993) is not shy about pursuing the big idea, in this case a belief that English is the lingua franca of business and learning it would give his organization a competitive edge. Rakuten, founded in 1997, operates an online mall and related View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 01 Jun 2012
- News
What Industrial Policy?
manufacturing in this country might look a lot more attractive.) By subsidizing other industries so generously, we have tilted the scales away from manufacturing. Thus, its decline is not completely a result of “natural” market forces.... View Details
- 01 Jun 2005
- News
Better than Cash
and general management consulting services — all free of charge. “The five CAP volunteers assessed our agency carefully and gave me the kind of information I hadn’t had before,” says Alston-Follansbee. “They helped us realize that what we... View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified... View Details
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded merchandise and e-commerce websites in the Philippines. CardSwap.ca is... View Details
- 01 Sep 2003
- News
Globalization Revisited
intellectual fiefdom of the School’s legendary marketing professor emeritus, Theodore Levitt. The colloquium was pegged to the twentieth anniversary of Levitt’s seminal article, “The Globalization of Markets” (Harvard Business Review,... View Details
- 25 Aug 2022
- News
Research Brief: Paying the Price for Remote Work
The pandemic dramatically accelerated the global marketplace’s appetite for remote work, which had already become a $50 billion industry by 2020. But wages for the same remote jobs varied greatly, depending on where the worker lived. That’s one of the critical findings... View Details
- 01 Sep 2009
- News
Ready for Launch
A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a... View Details
- 10 Aug 2015
- News
Leveraging Veterans’ Competitive Advantage
employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details
- 21 Oct 2010
- News
Hell? Maybe Not.
staff, of course — to secure positions. When I catch up with Veena Ramaswamy (HBS ’11) in the student lounge, she’s between interviews for a position in finance. (Word is that this sector, and professional services in general, are coming... View Details
- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed... View Details