Publications

31 Oct 2018
News

How Bad is Airline Service, Really? And Other Customer Service Complaints

Video

Nicolás Jodal

Nicolás Jodal, Co-Founder and CEO of GeneXus, emphasizes his view on the importance of actions over reputation concerns, citing his company's rapid development of Uruguay's official app to track and counter the spread of COVID-19 in 2020. View Details

22 Jul 2014
First Look

First Look: July 22

Proceedings Crime and Punishment: The Reputational Consequences of Withdrawals from Venture Capital Syndicates By: Zhelyazkov, Pavel Ivanov, and Ranjay Gulati Abstract—Traditional research has long treated View Details

Keywords: Sean Silverthorne

25 Jul 2018
News

Business & patriotism, mutually exclusive?

October 2022
Case

Sustainable Finance at Itau BBA

By: George Serafeim, Maria Loumioti and Benjamin Maletta

As of August 2022, the Itau BBA had structured dozens of sustainability linked bonds, which made future interest payments a function of the borrower meeting a target for a sustainability metric, and had solidified its reputation as a pioneer of sustainable finance in... View Details

Keywords: Sustainable Finance; Corporate Social Responsibility; Environmental Sustainability; Growth Strategy; Debt Contracting; Performance Metrics; Risk Assessment; ESG (Environmental, Social, Governance) Performance; Financial Instruments; Risk Management; Debt Securities; Measurement and Metrics; Banking Industry; Pulp and Paper Industry; Latin America

20 Aug 2017
News

The Moral Voice of Corporate America

03 Sep 2011
News

True North Groups offer approach to developing leaders

07 Sep 2010
News

Estée Lauder's Counter Makeover

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

October 2022
Article

When Does Moral Engagement Risk Triggering a Hypocrite Penalty?

By: Jillian J. Jordan and Roseanna Sommers

Society suffers when people stay silent on moral issues. Yet people who engage morally may appear hypocritical if they behave imperfectly themselves. Research reveals that hypocrites can—but do not always—trigger a “hypocrisy penalty,” whereby they are evaluated... View Details

Keywords: Hypocrite; Dishonesty; Social Issues; Moral Sensibility; Public Opinion; Perception

Find at Harvard

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16 Feb 2010
News

Harvard Business School Faculty on Toyota Recall

September 2016
Article

Monitoring Global Supply Chains

By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill

Firms seeking to avoid reputational spillovers that can arise from dangerous, illegal, and unethical behavior at supply chain factories are increasingly relying on private social auditors to provide strategic information about suppliers' conduct. But little is known... View Details

Keywords: Monitoring; Transaction Cost Economics; Industry Self-regulation; Auditing; Codes Of Conduct; Supply Chains; Corporate Social Responsibility; Corporate Social Responsibility and Impact; Supply Chain; Globalization

October 2008 (Revised October 2009)
Case

Shaklee Corporation: Corporate Social Responsibility

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings

Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel... View Details

Keywords: Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation

October 1986 (Revised March 1989)
Case

Singapore Airlines (A)

New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details

Keywords: Quality; Service Operations; Employees; Air Transportation Industry; Singapore

21 Sep 2013
News

As new iPhone surges, Apple slips

30 Aug 2011
News

Jobs made Apple great by ignoring profit

February 2013
Supplement

The Pritzker Architecture Prize: Building Value (B)

By: Mukti Khaire and Eleanor Kenyon

The case provides a history of the architectural profession and the Pritzker Prize and also describes the role of prizes in validating innovations and making them acceptable and valuable in creative industries. By providing their imprimatur, coveted Prizes with good... View Details

Keywords: Architecture; Innovation; History; Valuation; United States

February 2013
Case

The Pritzker Architecture Prize: Building Value (A)

By: Mukti Khaire and Eleanor Kenyon

The case provides a history of the architectural profession and the Pritzker Prize and also describes the role of prizes in validating innovations and making them acceptable and valuable in creative industries. By providing their imprimatur, coveted Prizes with good... View Details

Keywords: Architecture; Value Drivers; Innovation; History; United States